Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

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When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink,it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product.What type of statement was this?

(Multiple Choice)

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Question 221

When segmenting broad product-markets,cost considerations tend to

(Multiple Choice)

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Question 222

With the "multiple target market approach," the marketer combines two or more homogeneous submarkets into one larger target market as a basis for one strategy.

(True/False)

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Question 223

Positioning analysis may lead a firm to segmenting,rather than combining.

(True/False)

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Question 224

A market is a group of competitors selling similar products.

(True/False)

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Question 225

The most useful dimensions for segmenting markets are

(Multiple Choice)

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Question 226

Which of the following is the best example of a generic market?

(Multiple Choice)

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Question 227

Clustering techniques

(Multiple Choice)

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Question 228

Given its interest in the broad product-market for "ready-to-eat,health-conscious snack foods," which of the following should the Good Health Foods Co.do first?

(Multiple Choice)

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Question 229

Use of which of the following segmenting dimensions is LEAST likely to result in segments that will meet the criteria that product-market segments should be "operational"?

(Multiple Choice)

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Question 230

"Positioning" shows how proposed and/or present brands are located in a market as seen by customers.

(True/False)

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Question 231

The process of market segmentation involves

(Multiple Choice)

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Question 232

A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.

(True/False)

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Question 233

One visual aid used in market segmentation is called the

(Multiple Choice)

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Question 234

Strategy decisions pertaining to product features,packaging,product line assortment,and branding will be most affected by which target market dimension?

(Multiple Choice)

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Question 235

Segmenting,in contrast to combining,

(Multiple Choice)

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Question 236

________ segmenting dimensions are those that actually affect a person's purchase of a specific product type or brand in a product-market.

(Multiple Choice)

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Question 237

Combiners (as opposed to segmenters)

(Multiple Choice)

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Question 238

Which of the following is most likely to be a determining dimension with respect to purchase of a particular brand of coffee?

(Multiple Choice)

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Question 239

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

(Multiple Choice)

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Question 240

Showing 221 - 240 of 264

When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink,it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product.What type of statement was this?

When segmenting broad product-markets,cost considerations tend to

With the "multiple target market approach," the marketer combines two or more homogeneous submarkets into one larger target market as a basis for one strategy.

Positioning analysis may lead a firm to segmenting,rather than combining.

A market is a group of competitors selling similar products.

The most useful dimensions for segmenting markets are

Which of the following is the best example of a generic market?

Clustering techniques

Given its interest in the broad product-market for "ready-to-eat,health-conscious snack foods," which of the following should the Good Health Foods Co.do first?

Use of which of the following segmenting dimensions is LEAST likely to result in segments that will meet the criteria that product-market segments should be "operational"?

"Positioning" shows how proposed and/or present brands are located in a market as seen by customers.

The process of market segmentation involves

A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.

One visual aid used in market segmentation is called the

Strategy decisions pertaining to product features,packaging,product line assortment,and branding will be most affected by which target market dimension?

Segmenting,in contrast to combining,

________ segmenting dimensions are those that actually affect a person's purchase of a specific product type or brand in a product-market.

Combiners (as opposed to segmenters)

Which of the following is most likely to be a determining dimension with respect to purchase of a particular brand of coffee?

Which of the following is NOT likely to be a part of the segmenting step in market segmentation?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters