Exam 4: Focusing Marketing Strategy With Segmentation and Positioning

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A variant of the clustering approach relies on ________,where the seller adjusts the marketing effort with information from a database with customer information.

(Multiple Choice)

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Question 141

The main difference between a "product-market" and a "generic market" is whether customer needs are similar or different.

(True/False)

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Question 142

Sometimes marketing managers use a positioning statement to provide focus for a marketing mix.

(True/False)

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Question 143

When Hallmark stores offer a product line that includes everything you need to have a Spiderman-themed birthday party,what is the primary segmenting dimension that Hallmark is using?

(Multiple Choice)

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Question 144

"For (our target market), (our brand)of all (product type)delivers (key benefit or point of differentiation)because (our brand)is (reasons to believe)." This is

(Multiple Choice)

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Question 145

Segmenters,in contrast to combiners,

(Multiple Choice)

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Question 146

A ________ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

(Multiple Choice)

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Question 147

Which of the following is most likely to happen in a generic market?

(Multiple Choice)

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Question 148

Customer relationship management (CRM)helps consumer marketers

(Multiple Choice)

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Question 149

Target market dimensions should influence all the following strategy decisions EXCEPT

(Multiple Choice)

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Question 150

Planning marketing strategies for international markets

(Multiple Choice)

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Question 151

One basic difference between a generic market and a product-market is seen in

(Multiple Choice)

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Question 152

How is "segmenting" different from "combining"?

(Multiple Choice)

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Question 153

Compared to a product-market,a generic market

(Multiple Choice)

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Question 154

The marketing management team for Dada Motors brainstormed a variety of solutions to the problem of how to transport people in the world.This process came during the ________ step in the market segmentation process.

(Multiple Choice)

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Question 155

Which of the following is a consumer market demographic dimension?

(Multiple Choice)

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Question 156

The definition of a product-market includes a product type,while the definition of a generic market does not include a product type.

(True/False)

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Question 157

A product-market is a market with broadly similar needs and sellers offering various,often diverse,ways of satisfying those needs.

(True/False)

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Question 158

Which of the following is the best example of a generic market?

(Multiple Choice)

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Question 159

Marketers segment broad markets into smaller target segments based on a variety of

(Multiple Choice)

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Question 160

Showing 141 - 160 of 264

A variant of the clustering approach relies on ________,where the seller adjusts the marketing effort with information from a database with customer information.

The main difference between a "product-market" and a "generic market" is whether customer needs are similar or different.

Sometimes marketing managers use a positioning statement to provide focus for a marketing mix.

When Hallmark stores offer a product line that includes everything you need to have a Spiderman-themed birthday party,what is the primary segmenting dimension that Hallmark is using?

"For (our target market), (our brand)of all (product type)delivers (key benefit or point of differentiation)because (our brand)is (reasons to believe)." This is

Segmenters,in contrast to combiners,

A ________ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs.

Which of the following is most likely to happen in a generic market?

Customer relationship management (CRM)helps consumer marketers

Target market dimensions should influence all the following strategy decisions EXCEPT

Planning marketing strategies for international markets

One basic difference between a generic market and a product-market is seen in

How is "segmenting" different from "combining"?

Compared to a product-market,a generic market

The marketing management team for Dada Motors brainstormed a variety of solutions to the problem of how to transport people in the world.This process came during the ________ step in the market segmentation process.

Which of the following is a consumer market demographic dimension?

The definition of a product-market includes a product type,while the definition of a generic market does not include a product type.

A product-market is a market with broadly similar needs and sellers offering various,often diverse,ways of satisfying those needs.

Which of the following is the best example of a generic market?

Marketers segment broad markets into smaller target segments based on a variety of

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

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