Exam 11: Manage Marketing Channels and Points of Customer Interface

Local Farmers of Tampa Bay is a group of more than 100 farmers who have banded together to gain cost and operating economies of scale.The Local Farmers group is an example of a ______ .

If a seller requires an intermediary to purchase a supplementary product to qualify to purchase the primary product the intermediary wishes to buy,a(n)______________ is in place.

Exclusive dealing may be legal if the parties show exclusivity is essential for strategic reasons,such as to maintain product image.

In an ideal supply chain,materials of all kinds are handled as many times as possible.

When a channel member is respected,admired,or revered based on one or more attributes,that member enjoys ________________ within the channel.

Intermediaries engage in ________________ when they accumulate products from several sources and then make those products available down the channel as a convenient assortment for consumers.

One example of a push strategy is _______________.

___________________ is a software application designed to integrate information related to logistics processes throughout the organization.

A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut __________ and maximize ____________ every step of the way to market.

The primary advantage of the television home shopping retail format is the ability to show and demonstrate the product.

Physical distribution,or logistics,is the integrated process of moving input materials to the producer,in-process inventory through the firm,and finished goods out of the firm through the channel of distribution.

Distribution strategies can be __________________.

Financing,market research,risk-taking,and other services are considered to be _________________________.

A(n)________________ represents all organizations involved in supplying a firm,the members of its channels of distribution,and its end-user consumers and business users.

In ________________ a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.

Receiving and properly processing customer orders is a critical step in getting product moving through the supply chain.

Many organizations are beginning to consider their customers-both end users and within a channel-as less important members of a value network.

_____________,in whatever form,is the point of contact in the supply chain with the consumer of the product.

A producer can always grant an intermediary an exclusive territory for sales purposes.

XYZ is a Cleveland-based wholesaler that retailers contract for varying degrees of exclusive dealings with a particular wholesaler.XYZ is an example of a ________________.