Exam 7: Product Strategy and New-Product Development

Parents buying their daughter a pair of jeans would probably consider Aeropostale jeans to be just another pair of jeans; however,to the teenager,the same purchase makes an important statement about herself and her choice of clothes.

An individual moves through stages before adopting a product.The interest stage is characterized as ________.

Early in the maturity phase of the PLC,the product reaches its ________ distribution with respect to the variety of outlets targeted.

In the introduction phase of the PLC it is important to _________.

Companies must balance the number of items in a product line.Too many items and customers find it difficult to see the differences between the products.Too few products and the company runs the risk of _______.

Clothes,furniture,and major appliances are called shopping goods.This category of good implies that ________.

An individual moves through five stages before adopting a product,including awareness,interest,trial,testing,and adoption.

In the growth phase of the PLC,marketing communications _______.

A stock keeping unit (SKU)is a unique identification number used to track a product in the consumer's home.

Products that consumers purchase that are relatively low cost,purchased frequently,and lacking some amount of interest by the customer are called __________.

The business case analysis is an overall evaluation of a product and usually assesses the product's probability of success.

An individual purchases the product for the purpose of making a value decision.He is in the _____ stage of the product adoption process.

The rate at which new products become accepted is known as the _________.

The third stage of the new-product development cycle is _________.

Marketers spend heavily in the product launch phase in order to move people through ________.

Generally speaking,a new product will get ________ level of budget with respect to communication than (as)established products.

Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.

Everyone in a target market falls into one of five groups based on their willingness to try the innovation,including innovators,early adopters,early majority,late majority,and laggards.

Combining all the products offered by a company is called the ___________.

The first stage of the maturity phase of the PLC is characterized as having _________.