Exam 11: Manage Marketing Channels and Points of Customer Interface

Intensive distribution is typically associated with low-cost ________________.

_______________ is often part of an overall positioning strategy built on prestige,scarcity,and premium pricing.

Within a particular product category,the variety and assortment of products carried by retailers tends to be very similar.

The value chain portrays a mixture of primary and support activities utilized by an organization to design,produce,market,deliver,and support its products.

In evaluating a website,one of the key measures is its "stickiness," which refers to the length of time visitors remain at the site.

Entrepreneur magazine reports that ________________ remain the highest-potential start-up and growth mechanism for small-business owners,and are an effective way to expand a distribution channel quickly and efficiently.

A channel of distribution consists of interdependent entities that are ___________________.

A(n)_________________ contains one or more intermediary levels.

_____________ is the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries,and is common in the electronic channel.

Office Supplies Etc.can purchase printers at 5 percent above cost from a certain supplier,but it must also agree to purchase ink and paper from the same supplier for the next 12 months.This is an example of a(n)__________.

A channel is a system of interdependent relationships among a set of organizations that facilitates the exchange process.

Channel intermediaries enhance utilities by providing a wide array of specific functions including ________________.

Voss water deals only with a single wholesaler in every state.The wholesaler has to deal with specific hotels and restaurants.Voss employs a(n)______________ strategy.

_____________ is any business activity that creates value in the delivery of goods and services to consumers for their personal,nonbusiness consumption and is an essential component of the supply chain.

__________ take title to the product.

Famous Al's purchases different fruits from local farmers and then sells them to local restaurants and retailers.If the fruits rot before Al sells them he takes the loss.As an intermediary,Famous Al's is performing the function of ________________.

Channel intermediaries enhance utilities by providing a wide array of specific functions.

The _____________ is thought of as an overarching system of formal and informal relationships,within which the firm participates to procure,transform and enhance,and ultimately supply its offerings in final form within a market space.

XYZ Office Supplies offers customers a $0.50 coupon for turning in their empty printer cartridges.XYZ collects the cartridges and then returns them to the producer for recycling.This is an example of __________.

A manufacturer employing a pull strategy would engage in _____________.