Exam 11: Manage Marketing Channels and Points of Customer Interface

A ________________ has no intermediaries and operates strictly from producer to end-user consumer or business user.

The goal of the ________________ is to share resources,especially remembering-based resources,to effect optimally profitable relationships between two channel members.

If the item is not in stock,referred to as a(n)_______________,then inbound replenishment processes are triggered.

_______________ is the process that starts with production and ends with the delivery of the final product.

The motivating force for suppliers to work with large chain stores is that the stores can offer huge ______________ in the form of writing big orders.

In reality,cutting out intermediaries is always a guarantee of saving consumers money.

In an administered VMS,the sheer size and power of one of the channel members places it in a position of channel control.The lead player in such situations may be referred to as the ______________,signifying its ability to control many aspects of that channel's operations.

_________________ refers to sourcing materials and knowledge inputs from external suppliers to the point at which production begins.

Mistakes easily occur at the ______________ step of moving through the supply chain.

________________ may take the form of sharing important product remembering.