Exam 6: Segmentation, target Marketing, Positioning, and CRM

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

______________ have a minority-majority population.

Differentiation is a concept that means _______.

STP stands for segmentation,targeting,and positioning.

Baby boomers represent a huge segment of the population.There is some evidence that they,in their own minds,do not think they age.This is an example of _______.

___________ would not be a good product for using gender segmentation.

Differentiated target marketing means ______.

Occupation segmentation is very closely related to income segmentation,although the two are not perfectly correlated.

The largest generation is the Millennial Generation.Members of this group were born after 1994 and are characterized by being heavily Hispanic,African-American,and Asian.

When customers struggle to identify salient points of differentiation between a brand and its competitors,the brand is suffering from _____________________.

Most Hispanics in the United States live in __________________.

Social class has declined as a method of segmentation as a result of ______.

Concentrated target marketing is often used by ________.

Among the generations used for segmentation,one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Having a product whose value proposition is a well-kept secret ________.

Ads with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using _______ segmentation.

Marketers use geographic segmentation because ____________________.

For many marketing managers,segmentation by benefit sought is the best place to start the process of market segmentation.

Most Asians in the United States live in __________________.

Segmenting means _________.