Exam 9: Service As the Core Offering

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Sometimes customers can tell if they received good service.For example,vacations,haircuts,and restaurants all have _________ attributes that allow customers to decide whether they will repeat the purchase another time.

(Multiple Choice)
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When a service provider is willing and able to provide service quickly,it is said that the service has the characteristic of __________.

(Multiple Choice)
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Services are produced and consumed at the same time and cannot be separated from their provider.This is the characteristic of _______.

(Multiple Choice)
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Service failure,when properly handled through service recovery,does not necessarily impact customer satisfaction.

(True/False)
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The service-profit chain is designed to help managers better understand ____________.

(Multiple Choice)
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Some schools take the approach that the primary customers for their business are ___________.

(Multiple Choice)
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If a firm is considered customer-centric,it implies that the company _________.

(Multiple Choice)
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Service jobs have _________ in the United States over the last 30 to 40 years.

(Multiple Choice)
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___________ represents a formalization of the measurement of customer expectations of a service compared to perceptions of actual service performance.

(Multiple Choice)
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The face-to-face time between customer and service provider is often called the ________.Most customer judgments take place at this time.

(Multiple Choice)
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The service-profit chain identifies that increases in service through the cultivation of employees leads to higher customer costs and the potential erosion of profits.

(True/False)
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A service-centered perspective is very consistent with a customer-centric approach in which people,processes,systems,and other resources are to be aligned to best serve customers.

(True/False)
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A service is a product in a sense that it represents a bundle of benefits that can satisfy customer wants and needs,yet it does so __________.

(Multiple Choice)
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_____________ is the period during which a customer interacts in any way with a service provider.

(Multiple Choice)
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A service is a product in the sense that it represents a bundle of benefits that can satisfy customer wants and needs with physical forms.

(True/False)
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____ is(are)the knowledge and courtesy of employees,and the ability to convey trust and build a customer's confidence in the quality of the service.

(Multiple Choice)
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Big investments made in continuous training,retraining,and good management of employees leads to ______________.

(Multiple Choice)
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Asok,a college student,tells his friends about a new bar and grill in town and tells them they need to try it.Asok is known as ________.

(Multiple Choice)
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The basis of the gap model is the identification and measurement of differences in ____ key areas of the service delivery process.

(Multiple Choice)
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Services possess several distinct characteristics different from physical goods,including intangibility,inseparability,variability,and perishability.

(True/False)
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