Exam 9: Service As the Core Offering
Exam 1: Marketing in Todays Business Milieu90 Questions
Exam 2: Elements of Marketing Strategy,Planning,and Competition94 Questions
Exam 3: Manage Marketing Information90 Questions
Exam 4: Understand Business-To-Consumer Markets90 Questions
Exam 5: Understand Business-To-Business Markets90 Questions
Exam 6: Segmentation, target Marketing, Positioning, and CRM96 Questions
Exam 7: Product Strategy and New-Product Development90 Questions
Exam 8: Build the Brand90 Questions
Exam 9: Service As the Core Offering90 Questions
Exam 10: Manage Pricing Decisions90 Questions
Exam 11: Manage Marketing Channels and Points of Customer Interface90 Questions
Exam 12: Promotional Strategy and New Media89 Questions
Exam 13: Advertising, sales Promotion, and Public Relations89 Questions
Exam 14: Personal Selling and Direct Marketing90 Questions
Exam 15: Understand the Global Marketplace: Marketing Without Borders89 Questions
Exam 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance90 Questions
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Sometimes customers can tell if they received good service.For example,vacations,haircuts,and restaurants all have _________ attributes that allow customers to decide whether they will repeat the purchase another time.
(Multiple Choice)
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When a service provider is willing and able to provide service quickly,it is said that the service has the characteristic of __________.
(Multiple Choice)
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Services are produced and consumed at the same time and cannot be separated from their provider.This is the characteristic of _______.
(Multiple Choice)
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Service failure,when properly handled through service recovery,does not necessarily impact customer satisfaction.
(True/False)
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The service-profit chain is designed to help managers better understand ____________.
(Multiple Choice)
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Some schools take the approach that the primary customers for their business are ___________.
(Multiple Choice)
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If a firm is considered customer-centric,it implies that the company _________.
(Multiple Choice)
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Service jobs have _________ in the United States over the last 30 to 40 years.
(Multiple Choice)
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___________ represents a formalization of the measurement of customer expectations of a service compared to perceptions of actual service performance.
(Multiple Choice)
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The face-to-face time between customer and service provider is often called the ________.Most customer judgments take place at this time.
(Multiple Choice)
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The service-profit chain identifies that increases in service through the cultivation of employees leads to higher customer costs and the potential erosion of profits.
(True/False)
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A service-centered perspective is very consistent with a customer-centric approach in which people,processes,systems,and other resources are to be aligned to best serve customers.
(True/False)
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A service is a product in a sense that it represents a bundle of benefits that can satisfy customer wants and needs,yet it does so __________.
(Multiple Choice)
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_____________ is the period during which a customer interacts in any way with a service provider.
(Multiple Choice)
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A service is a product in the sense that it represents a bundle of benefits that can satisfy customer wants and needs with physical forms.
(True/False)
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____ is(are)the knowledge and courtesy of employees,and the ability to convey trust and build a customer's confidence in the quality of the service.
(Multiple Choice)
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Big investments made in continuous training,retraining,and good management of employees leads to ______________.
(Multiple Choice)
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Asok,a college student,tells his friends about a new bar and grill in town and tells them they need to try it.Asok is known as ________.
(Multiple Choice)
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The basis of the gap model is the identification and measurement of differences in ____ key areas of the service delivery process.
(Multiple Choice)
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Services possess several distinct characteristics different from physical goods,including intangibility,inseparability,variability,and perishability.
(True/False)
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