Exam 6: Segmentation, target Marketing, Positioning, and CRM

The CRM process cycle may be divided into _____ elements.

Marketing planning is the first phase of the CRM process cycle.

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

Geographic segmentation is a useful but ________

McDonald's fell victim to confused positioning with too many new products in the 1990s so that customers lost track of what the core brand was.

Approaches to geographic segmentation include all except _____.

Customer satisfaction is defined as ________________.

Companies sometimes pick a one-market strategy.This segmentation approach is called ________.

Primary markets differ from secondary and tertiary markets by _______.

Demographic segmentation is one of the most popular segmentation approaches because _________.

Income segmentation is a commonly used segmentation technique.It has some problems,however,such as ___________.

Dell customers were eager to grab its new products such as TVs.

Offering credit cards to high school seniors is an example of ________ segmentation.

Social class as a segmentation tool takes into account _______.

One of the easiest,most straightforward methods of segmentation is demographic.

The benefit sought method of segmentation focuses on ______.

Occupational segmentation recognizes that _________.

A marketing manager using PRIZM is interested in ____________ segmentation.

There are conditions necessary that a market needs to be able to segment properly.The item below that is not necessary is _______.

_______________ is the fourth element in the process cycle for CRM.