Exam 7: Improving Decisions With Marketing Information

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.

(True/False)
4.9/5
(38)

The ______________ method is an information gathering method in which the responses of groups which are similar-except on the characteristic being tested-are compared.

(Multiple Choice)
4.8/5
(40)

Unless the problem is precisely defined, research effort may be wasted on the wrong problem, and may lead to costly mistakes.

(True/False)
4.8/5
(41)

Marketing research focuses on changing information needs while an MIS focuses on recurring information needs.

(True/False)
4.7/5
(34)

Which of the following statements concerning secondary data is correct?

(Multiple Choice)
4.8/5
(37)

A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses

(Multiple Choice)
4.9/5
(44)

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

(Multiple Choice)
4.9/5
(32)

Which of the following statements about doing a situation analysis is correct?

(Multiple Choice)
4.8/5
(43)

The research proposal may include information about all of the following except

(Multiple Choice)
4.9/5
(40)

During the situation analysis, a marketing researcher will evaluate primary data rather than secondary data.

(True/False)
4.8/5
(28)

Regarding the marketing research process, defining the problem

(Multiple Choice)
4.9/5
(44)

Secondary data is information that is already published or collected.

(True/False)
4.7/5
(35)

Defining the problem is the first step in the marketing research process-and is usually the easiest job for the researcher.

(True/False)
4.8/5
(30)

Identify the INCORRECT statement about marketing research.

(Multiple Choice)
4.7/5
(41)

The extent to which marketing research data measures what it is intended to measure is known as the confidence level.

(True/False)
4.8/5
(39)

In a quantitative marketing research study, the total group of people a marketing manager is interested in learning something about is known as the sample.

(True/False)
4.9/5
(37)

"Qualitative research" involves:

(Multiple Choice)
4.9/5
(41)

Which of the following is NOT true about searches on the Internet?

(Multiple Choice)
4.8/5
(40)

An interview with 6 to 10 people in an informal group setting is called a(an):

(Multiple Choice)
5.0/5
(39)

_____ refers to the procedures that develop and analyze new information about a market.

(Multiple Choice)
4.9/5
(32)
Showing 221 - 240 of 263
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)