Exam 7: Improving Decisions With Marketing Information

Explore all topics

It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.

(True/False)

4.9/5

(38)

Question 221

The ______________ method is an information gathering method in which the responses of groups which are similar-except on the characteristic being tested-are compared.

(Multiple Choice)

4.8/5

(40)

Question 222

Unless the problem is precisely defined, research effort may be wasted on the wrong problem, and may lead to costly mistakes.

(True/False)

4.8/5

(41)

Question 223

Marketing research focuses on changing information needs while an MIS focuses on recurring information needs.

(True/False)

4.7/5

(34)

Question 224

Which of the following statements concerning secondary data is correct?

(Multiple Choice)

4.8/5

(37)

Question 225

A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses

(Multiple Choice)

4.9/5

(44)

Question 226

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

(Multiple Choice)

4.9/5

(32)

Question 227

Which of the following statements about doing a situation analysis is correct?

(Multiple Choice)

4.8/5

(43)

Question 228

The research proposal may include information about all of the following except

(Multiple Choice)

4.9/5

(40)

Question 229

During the situation analysis, a marketing researcher will evaluate primary data rather than secondary data.

(True/False)

4.8/5

(28)

Question 230

Regarding the marketing research process, defining the problem

(Multiple Choice)

4.9/5

(44)

Question 231

Secondary data is information that is already published or collected.

(True/False)

4.7/5

(35)

Question 232

Defining the problem is the first step in the marketing research process-and is usually the easiest job for the researcher.

(True/False)

4.8/5

(30)

Question 233

Identify the INCORRECT statement about marketing research.

(Multiple Choice)

4.7/5

(41)

Question 234

The extent to which marketing research data measures what it is intended to measure is known as the confidence level.

(True/False)

4.8/5

(39)

Question 235

In a quantitative marketing research study, the total group of people a marketing manager is interested in learning something about is known as the sample.

(True/False)

4.9/5

(37)

Question 236

"Qualitative research" involves:

(Multiple Choice)

4.9/5

(41)

Question 237

Which of the following is NOT true about searches on the Internet?

(Multiple Choice)

4.8/5

(40)

Question 238

An interview with 6 to 10 people in an informal group setting is called a(an):

(Multiple Choice)

5.0/5

(39)

Question 239

_____ refers to the procedures that develop and analyze new information about a market.

(Multiple Choice)

4.9/5

(32)

Question 240

Showing 221 - 240 of 263

It isn't necessary for marketing managers to be involved with marketing research specialists, since research requires statistical skills which managers usually don't have.

The ______________ method is an information gathering method in which the responses of groups which are similar-except on the characteristic being tested-are compared.

Unless the problem is precisely defined, research effort may be wasted on the wrong problem, and may lead to costly mistakes.

Marketing research focuses on changing information needs while an MIS focuses on recurring information needs.

Which of the following statements concerning secondary data is correct?

A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

Which of the following statements about doing a situation analysis is correct?

The research proposal may include information about all of the following except

During the situation analysis, a marketing researcher will evaluate primary data rather than secondary data.

Regarding the marketing research process, defining the problem

Secondary data is information that is already published or collected.

Defining the problem is the first step in the marketing research process-and is usually the easiest job for the researcher.

Identify the INCORRECT statement about marketing research.

The extent to which marketing research data measures what it is intended to measure is known as the confidence level.

In a quantitative marketing research study, the total group of people a marketing manager is interested in learning something about is known as the sample.

"Qualitative research" involves:

Which of the following is NOT true about searches on the Internet?

An interview with 6 to 10 people in an informal group setting is called a(an):

_____ refers to the procedures that develop and analyze new information about a market.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters