Exam 7: Improving Decisions With Marketing Information

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____ is an example of a primary data source.

(Multiple Choice)
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Regarding international marketing research:

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The Statistical Abstract of the United States is one of the most useful summaries of secondary data published by the federal government.

(True/False)
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Regarding "marketing research" and "marketing information systems":

(Multiple Choice)
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Mail surveys:

(Multiple Choice)
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Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

(True/False)
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Big data does not comes from which of the following sources?

(Multiple Choice)
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All of the following are examples of secondary data sources EXCEPT:

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Open-ended questions are less likely to be asked in quantitative research than in qualitative research.

(True/False)
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A research proposal involves interviewing 6 to 10 people in an informal group setting.

(True/False)
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Use of the scientific method in marketing research forces researchers to use an inflexible process.

(True/False)
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_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

(Multiple Choice)
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When a marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down, this is an example of a(n):

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Business market researchers commonly use ______________ because of their flexibility.

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Defining the problem is often the most difficult step in the marketing research process.

(True/False)
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Applying the experimental method in marketing research usually means the responses of groups are compared.

(True/False)
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Which of the following statements about intranets is NOT TRUE?

(Multiple Choice)
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The Statistical Abstract of the United States is a useful summary reference of the U.S. market prepared by the:

(Multiple Choice)
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Secondary data involves information that has been collected or published already.

(True/False)
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Hypotheses are educated guesses about the relationships between things or about what will happen in the future.

(True/False)
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