Question 1

____ is an example of a primary data source.

Accepted Answer

A)  Cost data 
B)  A marketing information system 
C)  Company files 
D)  Observation 
E)  Library 
A)  Cost data 
B)  A marketing information system 
C)  Company files 
D)  Observation 
E)  Library

Question 2

Regarding international marketing research:

Accepted Answer

A)  If a firm is well-established internationally, there is nothing to be gained from working with local market research firms in the countries of interest. 
B)  It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences. 
C)  Accurate data (both primary and secondary data) may be hard to find in international markets. 
D)  It is impossible to standardize the elements of an international marketing information system. 
E)  None of these alternatives is true. 
A)  If a firm is well-established internationally, there is nothing to be gained from working with local market research firms in the countries of interest. 
B)  It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences. 
C)  Accurate data (both primary and secondary data) may be hard to find in international markets. 
D)  It is impossible to standardize the elements of an international marketing information system. 
E)  None of these alternatives is true.

Question 3

The Statistical Abstract of the United States is one of the most useful summaries of secondary data published by the federal government.

Accepted Answer

A) True 
 B)False

Question 4

Regarding "marketing research" and "marketing information systems":

Accepted Answer

A)  marketing information systems gather, access, and analyze data from intracompany sources, while marketing research handles all external sources. 
B)  both tend to focus on nonrecurring information needs. 
C)  marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality. 
D)  neither involves the use of big data. 
E)  None of these alternatives is true. 
A)  marketing information systems gather, access, and analyze data from intracompany sources, while marketing research handles all external sources. 
B)  both tend to focus on nonrecurring information needs. 
C)  marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality. 
D)  neither involves the use of big data. 
E)  None of these alternatives is true.

Question 5

Mail surveys:

Accepted Answer

A)  may be more successful than personal interviews for getting personal information. 
B)  are often limited by low response rates. 
C)  are popular because they can be a convenient and economical approach. 
D)  All of these alternatives are true. 
A)  may be more successful than personal interviews for getting personal information. 
B)  are often limited by low response rates. 
C)  are popular because they can be a convenient and economical approach. 
D)  All of these alternatives are true.

Question 6

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

Accepted Answer

A) True 
 B)False

Question 7

Big data does not comes from which of the following sources?

Accepted Answer

A)  spreadsheets 
B)  social media sites 
C)  clickstreams 
D)  digital sensors on industrial equipment 
E)  big data comes from all of these sources 
A)  spreadsheets 
B)  social media sites 
C)  clickstreams 
D)  digital sensors on industrial equipment 
E)  big data comes from all of these sources

Question 8

All of the following are examples of secondary data sources EXCEPT:

Accepted Answer

A)  Statistical Abstract of the United States. 
B)  a phone survey this month of past customers. 
C)  library sources. 
D)  trade association studies. 
E)  government reports. 
A)  Statistical Abstract of the United States. 
B)  a phone survey this month of past customers. 
C)  library sources. 
D)  trade association studies. 
E)  government reports.

Question 9

Open-ended questions are less likely to be asked in quantitative research than in qualitative research.

Accepted Answer

A) True 
 B)False

Question 10

A research proposal involves interviewing 6 to 10 people in an informal group setting.

Accepted Answer

A) True 
 B)False

Question 11

Use of the scientific method in marketing research forces researchers to use an inflexible process.

Accepted Answer

A) True 
 B)False

Question 12

_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

Accepted Answer

A)  Active marketing 
B)  Manufacturing information system 
C)  Marketing research 
D)  Marketing information system 
E)  Target marketing 
A)  Active marketing 
B)  Manufacturing information system 
C)  Marketing research 
D)  Marketing information system 
E)  Target marketing

Question 13

When a marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down, this is an example of a(n):

Accepted Answer

A)  intranet. 
B)  hypothesis testing. 
C)  experiment. 
D)  data warehouse. 
E)  situation analysis. 
A)  intranet. 
B)  hypothesis testing. 
C)  experiment. 
D)  data warehouse. 
E)  situation analysis.

Question 14

Business market researchers commonly use ______________ because of their flexibility.

Accepted Answer

A)  mail questionnaires 
B)  focus group interviews 
C)  personal interviews 
D)  telephone interviews 
E)  none of these choices is a good answer. 
A)  mail questionnaires 
B)  focus group interviews 
C)  personal interviews 
D)  telephone interviews 
E)  none of these choices is a good answer.

Question 15

Defining the problem is often the most difficult step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 16

Applying the experimental method in marketing research usually means the responses of groups are compared.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about intranets is NOT TRUE?

Accepted Answer

A)  Intranets are a system for linking computers within a company. 
B)  Information is available on demand. 
C)  An intranet is easy to update. 
D)  Access to websites on an intranet is unrestricted. 
E)  Even very small firms may have their own intranet. 
A)  Intranets are a system for linking computers within a company. 
B)  Information is available on demand. 
C)  An intranet is easy to update. 
D)  Access to websites on an intranet is unrestricted. 
E)  Even very small firms may have their own intranet.

Question 18

The Statistical Abstract of the United States is a useful summary reference of the U.S. market prepared by the:

Accepted Answer

A)  Bureau of Economic Analysis. 
B)  Internal Revenue Service. 
C)  U.S. Census Bureau. 
D)  International Trade Administration. 
E)  Small Business Administration. 
A)  Bureau of Economic Analysis. 
B)  Internal Revenue Service. 
C)  U.S. Census Bureau. 
D)  International Trade Administration. 
E)  Small Business Administration.

Question 19

Secondary data involves information that has been collected or published already.

Accepted Answer

A) True 
 B)False

Question 20

Hypotheses are educated guesses about the relationships between things or about what will happen in the future.

Accepted Answer

A) True 
 B)False

____ is an example of a primary data source.

Regarding international marketing research:

The Statistical Abstract of the United States is one of the most useful summaries of secondary data published by the federal government.

Regarding "marketing research" and "marketing information systems":

Mail surveys:

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

Big data does not comes from which of the following sources?

All of the following are examples of secondary data sources EXCEPT:

Open-ended questions are less likely to be asked in quantitative research than in qualitative research.

A research proposal involves interviewing 6 to 10 people in an informal group setting.

Use of the scientific method in marketing research forces researchers to use an inflexible process.

_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

When a marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down, this is an example of a(n):

Business market researchers commonly use ______________ because of their flexibility.

Defining the problem is often the most difficult step in the marketing research process.

Applying the experimental method in marketing research usually means the responses of groups are compared.

Which of the following statements about intranets is NOT TRUE?

The Statistical Abstract of the United States is a useful summary reference of the U.S. market prepared by the:

Secondary data involves information that has been collected or published already.

Hypotheses are educated guesses about the relationships between things or about what will happen in the future.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 7: Improving Decisions With Marketing Information

____ is an example of a primary data source.

Regarding international marketing research:

The Statistical Abstract of the United States is one of the most useful summaries of secondary data published by the federal government.

Regarding "marketing research" and "marketing information systems":

Mail surveys:

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

Big data does not comes from which of the following sources?

All of the following are examples of secondary data sources EXCEPT:

Open-ended questions are less likely to be asked in quantitative research than in qualitative research.

A research proposal involves interviewing 6 to 10 people in an informal group setting.

Use of the scientific method in marketing research forces researchers to use an inflexible process.

_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

When a marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down, this is an example of a(n):

Business market researchers commonly use ______________ because of their flexibility.

Defining the problem is often the most difficult step in the marketing research process.

Applying the experimental method in marketing research usually means the responses of groups are compared.

Which of the following statements about intranets is NOT TRUE?

The Statistical Abstract of the United States is a useful summary reference of the U.S. market prepared by the:

Secondary data involves information that has been collected or published already.

Hypotheses are educated guesses about the relationships between things or about what will happen in the future.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters