Question 1

The percent of people contacted in a survey who complete a questionnaire is the:

Accepted Answer

A)  qualitative rate. 
B)  sample rate. 
C)  population rate. 
D)  response rate. 
E)  none of these choices is a good answer. 
A)  qualitative rate. 
B)  sample rate. 
C)  population rate. 
D)  response rate. 
E)  none of these choices is a good answer.

Question 2

Which of the following is NOT a secondary data source?

Accepted Answer

A)  Company files 
B)  Intranet reports 
C)  Libraries 
D)  Private research organizations 
E)  Panels 
A)  Company files 
B)  Intranet reports 
C)  Libraries 
D)  Private research organizations 
E)  Panels

Question 3

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

Accepted Answer

A)  Have an interviewer go through the store with each customer. 
B)  Observe customers with hidden cameras. 
C)  Give customers a questionnaire after they have finished shopping. 
D)  Install checkout counters at the end of each aisle. 
E)  None of these alternatives would be very good. 
A)  Have an interviewer go through the store with each customer. 
B)  Observe customers with hidden cameras. 
C)  Give customers a questionnaire after they have finished shopping. 
D)  Install checkout counters at the end of each aisle. 
E)  None of these alternatives would be very good.

The percent of people contacted in a survey who complete a questionnaire is the:

Which of the following is NOT a secondary data source?

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters

Exam 7: Improving Decisions With Marketing Information

The percent of people contacted in a survey who complete a questionnaire is the:

Which of the following is NOT a secondary data source?

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters