Exam 7: Improving Decisions With Marketing Information
Exam 1: Marketings Value to Consumers, Firms, and Society393 Questions
Exam 2: Marketing Strategy Planning322 Questions
Exam 3: Evaluating Opportunities in the Changing Market Environment360 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning253 Questions
Exam 5: Final Consumers and Their Buying Behavior358 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior277 Questions
Exam 7: Improving Decisions With Marketing Information263 Questions
Exam 8: Elements of Product Planning for Goods and Services385 Questions
Exam 9: Product Management and New-Product Development258 Questions
Exam 10: Place and Development of Channel Systems293 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotion-Introduction to Integrated Marketing Communications341 Questions
Exam 14: Personal Selling and Customer Service299 Questions
Exam 15: Advertising, Publicity, and Sales Promotion344 Questions
Exam 16: Pricing Objectives and Policies305 Questions
Exam 17: Price Setting in the Business World270 Questions
Exam 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe232 Questions
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A market research online community combines qualitative and quantitative approaches in private online communities.
(True/False)
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A fast-food chain is redesigning its restaurants. One of the main questions facing the chain's management is, "Should the new restaurant design include a salad bar?" A researcher in the company finds an article in a restaurant trade magazine containing the results of a study about salad bars. The results indicate that salad bars are costly to maintain and are not a major attraction to consumers. Based on this information, management decides that it will not have a salad bar as part of the new restaurant design. This example illustrates the point that:
(Multiple Choice)
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It is the job of the marketing manager to ask for the right information in the right form.
(True/False)
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A good situation analysis is usually inexpensive compared with more formal research efforts, such as a large scale survey.
(True/False)
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During a "situation analysis," a marketing researcher should:
(Multiple Choice)
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____ are educated guesses about the relationships between things or about what will happen in the future.
(Multiple Choice)
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Marketing managers should be able to explain the kinds of problems they are facing and the kinds of marketing research information that will help them make decisions.
(True/False)
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Which of the following statements about a situation analysis is False?
(Multiple Choice)
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If random selection is used to develop a sample, researchers can use statistical methods to help determine the likely accuracy of the sample value; this is done in terms of _____.
(Multiple Choice)
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Which of the following is a useful practice when making a marketing decision?
(Multiple Choice)
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_____ are one widely used form of qualitative questioning in marketing research.
(Multiple Choice)
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The most difficult and important step in the scientific approach to marketing research is:
(Multiple Choice)
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Decision support systems that include marketing models help managers by showing the relationships among marketing variables.
(True/False)
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_____ is an informal study of what information is already available in the problem area.
(Multiple Choice)
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For marketers, the purpose of gathering primary data is usually:
(Multiple Choice)
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During the situation analysis, marketing researchers may talk to informed people within the company, study internal records, search libraries for available information, or browse the Internet with a search engine.
(True/False)
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An intranet works like the Internet but access is limited to a company's employees.
(True/False)
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