Exam 3: Assessing the Internal Environment of the Firm

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Historical comparisons are most appropriate during periods of recession or economic boom.

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False

In considering the business from the internal business perspective using the balanced scorecard, periodic financial statements are used to indicate the consequences of improved quality, response time, productivity, and innovative products. These consequences include improved sales.

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The financial perspective of the balanced scorecard answers which of the following questions?

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C

A travel agent does not add value by creating an itinerary that includes transportation, accommodations, and activities that are customized to your budget and travel dates.

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Advertising is a __________ activity. Supply of replacement parts is a __________ activity.

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According to value-chain analysis, which of the following would be considered part of the general administration in a firm?

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In conducting a SWOT analysis, a risk for strategists is that they rely on traditional definitions of their industry and competitive environment and therefore focus too narrowly on current competitors.

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__________ among organizations is played out over time.

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The activities that may provide support only to one company may be critical to the primary value-adding activity of another firm.

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Ratios that reflect whether or not a firm is efficiently using its resources are known as

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Trade secrets are intangible resources.

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If managers do not recognize from the beginning that the balanced scorecard is not a _________ and fail to commit to it long term, the organization will be disappointed.

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In the resource-based view of the firm, examples of tangible resources include

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Encyclopedia Britannica lost competitive positioning due to a misunderstanding of the change in competitors, when the CD-based encyclopedia became popular for home computers.

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Campbell Soup uses electronic networks in order to improve the efficiency of outbound logistics. This is an example of relationships among activities within the firm and with other stakeholders that are part of the company expanded value chain.

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Which of the following is a profitability ratio?

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Inbound logistics include

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Sometimes firms become preoccupied with _________ or a key feature of the product or service they are offering and ignore other factors needed for competitive success.

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A travel agent adds value by creating an itinerary that includes transportation, accommodations, and activities that are customized to your budget and travel dates. In terms of the value chain analysis, this is an example of a ____________ organization.

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For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have four attributes. Which of the following is not one of these attributes?

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