Exam 3: Assessing the Internal Environment of the Firm

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Which of the following is a limitation of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis?

(Multiple Choice)
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The SWOT analysis can show managers how to achieve a competitive advantage.

(True/False)
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One advantage of SWOT analysis is that it helps managers to identify strengths that are almost always sources of sustainable competitive advantages.

(True/False)
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Primary activities contribute to the physical creation of a product or service, its sale and transfer to the buyer, and its service after the sale.

(True/False)
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For the balanced scorecard implementation to be effective, a set of rules for employees that address continuous process improvement and the personal improvement of individual employees needs to be established so that employees buy-in to the change.

(True/False)
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In contrast to __________ interactions, which allow the firm to gain insights on the needs of a particular customer, ___________ offers the opportunity to leverage the wisdom of a larger crowd.

(Multiple Choice)
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The static nature of the SWOT assessment is a positive advantage for it as an evaluation framework.

(True/False)
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The SWOT framework is sufficient as the primary basis for evaluating the external opportunities and threat of the company.

(True/False)
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Porsche received a lot of negative feedback when it announced plans to release an SUV, but it went ahead anyway, and the Porsche Cayenne was a great success. This is an example of a peril of making decisions based on crowdsourcing.

(True/False)
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At times, the difference between manufacturing and service is in providing a customized solution rather than mass production, as is common in manufacturing.

(True/False)
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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.

(True/False)
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The corporate culture at Southwest airlines is an example of causal ambiguity.

(True/False)
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The price-earnings ratio is used to measure profitability.

(True/False)
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Employee exit cost is a factor that can increase employee bargaining power and help him or her appropriate profits of the firm.

(True/False)
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