Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages

Salemi Industries launched Cell Zone unsuccessfully in 2005 because it did not understand the market demand for its new product. This is an example of

Environmental forecasting does not involve plausible projections about the ________ of environmental change.

Which of the following is not an example of corporate competitive analysis?

Scenario analysis relies on the extrapolation of historical trends.

Rivalry is most intense when there are high exit barriers and high industry growth.

Industries characterized by high economies of scale typically attract fewer new entrants.

Although changes in the general environment may often adversely or favorably impact a firm, they seldom alter an entire industry.

The Internet is a leading component in the rising emergence of digital technology.

Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups, which strategic group is the smallest in terms of breadth of product line?

In the SWOT framework, ______________ are the same for all firms in the same competitive environment.

Which of the following websites is not an example of one used routinely for corporate competitive intelligence gathering?

Competitor Intelligence (CI) is a tool that can provide management with early warnings about both threats and opportunities.

Strategic groupings help a firm identify barriers to mobility that protect a group from attacks by other groups.

The same environmental trend or event may have a very different impact on different strategic groups within the same industry.

Apple used complementors to gain market share in the digital music business.

Crowdsourcing is one form of technology that affects multiple segments of the general environment. Which of the following is not an example of crowdsourcing?

Banks and airlines are examples of two industries that track competitor offers continually. This is called the process of gathering

Globalization provides opportunities to access larger potential markets and a narrow base of production factors such as raw materials, labor, skilled managers, and technical professionals.

By inviting customers to write online reviews, Amazon used crowdsourcing to build value to its offer.

Even with all of the advances in recent years, forecasting is typically considered more of an art than a science and it is of little use in generating accurate predictions.