Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages

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To understand the business environment of a particular firm, you need to analyze both the general environment and the firm industry and competitive environment.

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SWOT analysis is useful in part because it obliges the firm to act proactively by putting an emphasis on identifying opportunities and threats that constrain the action choices a firm might make as a result of its internal and external environmental scan.

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Using the Cuusoo System, Lego develops ideas that are generated by the many children and adults who create a model, take photos, write project descriptions, and submit their idea on the Lego website. This is an example of using __________ to develop new products.

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Technological innovations can create entirely new industries and alter the boundaries of industries.

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Rivalry is not always cutthroat; sometimes, it can be gentlemanly.

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A sharp increase in interest rates, for example, tends to have more impact on providers of higher-priced goods (e.g., Porsches) than on providers of lower-priced goods (e.g., Chevrolet Cobalt), whose customer base is much more price-sensitive.

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Which is considered a force in the five-forces model?

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It is not important to consider the potential impact of government regulation when developing new innovations.

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A danger of forecasting discussed in the text is that

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Another value of strategic grouping is that it helps a firm identify groups whose competitive position may be marginal or tenuous.

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When the management frame of reference gets out of touch with the realities of the actual business situation, what can happen to the firm?

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Code of Ethics guidelines can assist companies in avoiding aggressive competitive intelligence gathering that results from illegal behaviors.

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If companies miscalculate the market, opportunities will be lost.

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Executives must be careful to avoid spending so much time and effort tracking the actions of ___________ that they ignore ____________.

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Perceptual acuity can be improved by sitting alone and not consulting others.

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In the SWOT framework, ______________ are internal factors that are specific to the company.

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Which of the following firms would likely pose the least competitive threat?

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A Motel 6 executive indicates that he regularly reviews the number of rooms in the budget segment of the industry in the United States and the difference between the average daily room rate and the consumer price index (CPI). This is an example of Competitive Intelligence.

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Ted Turner saw the potential of 24-hour news before anyone else. This is an example of perceptual acuity.

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The Apple iPod was enormously successful due in large part to the company strategy of using

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