Exam 2: Implementing and Controlling Marketing Plans: Evolution and Revolution

Department A in a company had sales of $60,000 in the year 2012.Variables costs of sales was $30,000 and variable selling expenses were $9,000.Fixed administrative expenses were $5000.What is the contribution margin?

Worldwide Applicance Co.put together data to measure sales performance by region of the United States.The Western region included 30% of the U.S.population and was expected to deliver a similar share of Worldwide's sales.This region ended up delivering 30% of the company's overall sales.The performance index for the Western region would be:

Control helps marketing managers learn how:

According to the "80/20 rule," it is common to find that about 80 percent of a firm's business comes from only about 20 percent of its customers.

In general,the more products a company has the more difficult it will be to allocate costs.

Ruth Boller,marketing manager at Hi Mountain Water is looking to learn more about ongoing plans and implantation are working and how she can plan for the future.This process is called _____.

The most useful breakdown of data in a sales analysis is by:

General summaries of overall marketing cost data

Performance analysis looks for exceptions or variations from planned performance.

Performance analysis differs from sales analysis in that performance analysis involves:

Digital communication and e-commerce offer speed and detail in obtaining information needed for better control.

The "80/20 rule" describes the relationship that 80 percent of an organization's business often comes from only 20 percent of its products or customers.

Ideally,a marketing audit should not be necessary.

The contribution-margin and the full-cost approaches to marketing cost analysis are different,but they should lead to the same action implications.

A good reason for using performance indexes is to:

Which of the following statements about a "marketing audit" is true?

A marketing manager who wants to analyze the firm's sales should be aware that:

Detailed sales analysis is:

If one were using the "full-cost" approach to marketing cost analysis,then allocating fixed costs on the basis of sales volume would:

Regarding marketing cost analysis,