Question 1

Which of the following is not a common reason new product introductions fail?

Accepted Answer

A) Product defects 
B) Inferior design 
C) Poor timing of introduction 
D) Cost overruns 
E) Lack of need for new products 
A) Product defects 
B) Inferior design 
C) Poor timing of introduction 
D) Cost overruns 
E) Lack of need for new products

Question 2

As technology,globalization,and industry interdependence increase,the differences between goods and services are becoming more pronounced.

Accepted Answer

A) True 
 B)False

Question 3

In the new product development process,the generation of innovative new ideas is very difficult.

Accepted Answer

A) True 
 B)False

Question 4

New products seldom fail because of issues related to the offering firm's supply chain.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a "low-clock-speed" industry?

Accepted Answer

A) Electronics 
B) Computers 
C) Cell phones 
D) Chemicals 
E) Motion pictures 
A) Electronics 
B) Computers 
C) Cell phones 
D) Chemicals 
E) Motion pictures

Question 6

A company should never evaluate whether an idea should be dropped until the new product development process is complete.

Accepted Answer

A) True 
 B)False

Question 7

The characteristics of a product,its demand,competitive pressures,and costs change as it goes through its life cycle.

Accepted Answer

A) True 
 B)False

Question 8

Give three reasons why firms undertake systematic new product development efforts.

Accepted Answer

To obtain a competitive advantage,to gai

Question 9

As the product design stabilizes during the growth stage,the unit costs will decrease because of standardized production processes and economies of scale.

Accepted Answer

A) True 
 B)False

Question 10

During the introduction stage,a product is still being refined and its design is undergoing revisions based on evolving customer feedback and preferences.

Accepted Answer

A) True 
 B)False

Question 11

Provide three reasons for new product failure.

Accepted Answer

New prochucts that fail are based on poo

Question 12

A broad-based competitive strategy that emphasizes time as the major factor for achieving and maintaining a sustainable competitive advantage is known as

Accepted Answer

A) Product life cycle 
B) Time-based competition 
C) Clock speed 
D) Radical innovation 
E) Fierce competition 
A) Product life cycle 
B) Time-based competition 
C) Clock speed 
D) Radical innovation 
E) Fierce competition

Question 13

New products often fail because of poor market research for the new product.

Accepted Answer

A) True 
 B)False

Question 14

This may be calculated to help the company determine if an additional feature would be valued by the customer and should be added.

Accepted Answer

A) Willingness to pay 
B) Robustness 
C) Environmental ratio 
D) Quality function deployment 
E) Customization quotient 
A) Willingness to pay 
B) Robustness 
C) Environmental ratio 
D) Quality function deployment 
E) Customization quotient

Question 15

Which of the following is the primary driver for the QFD process?

Accepted Answer

A) Design implementation and continuous improvement 
B) Linking component characteristics and process operations 
C) Linking engineering design and component characteristics 
D) Completing a competitive evaluation of competing products 
E) Identifying customer needs and preferences 
A) Design implementation and continuous improvement 
B) Linking component characteristics and process operations 
C) Linking engineering design and component characteristics 
D) Completing a competitive evaluation of competing products 
E) Identifying customer needs and preferences

Question 16

Which of the following is not a disruptive product?

Accepted Answer

A) Mobile phones in the communication industry 
B) Internet-based phones in the communication industry 
C) Boutique hotels 
D) MP3 music format in the music industry 
E) Mainframe computers in the computer industry 
A) Mobile phones in the communication industry 
B) Internet-based phones in the communication industry 
C) Boutique hotels 
D) MP3 music format in the music industry 
E) Mainframe computers in the computer industry

Question 17

Which of the following is not one of the four realms of an experience?

Accepted Answer

A) Entertainment 
B) Education 
C) Aesthetics 
D) Escapism 
E) Employment 
A) Entertainment 
B) Education 
C) Aesthetics 
D) Escapism 
E) Employment

Question 18

Firms often undertake systematic new product development efforts to attempt to gain market share.

Accepted Answer

A) True 
 B)False

Question 19

Describe a reliability analysis.

Accepted Answer

Reliability analysis begins with the dev

Question 20

A new and creative product seldom enhances a company's corporate image.

Accepted Answer

A) True 
 B)False

Which of the following is not a common reason new product introductions fail?

As technology,globalization,and industry interdependence increase,the differences between goods and services are becoming more pronounced.

In the new product development process,the generation of innovative new ideas is very difficult.

New products seldom fail because of issues related to the offering firm's supply chain.

Which of the following is a "low-clock-speed" industry?

A company should never evaluate whether an idea should be dropped until the new product development process is complete.

The characteristics of a product,its demand,competitive pressures,and costs change as it goes through its life cycle.

Give three reasons why firms undertake systematic new product development efforts.

As the product design stabilizes during the growth stage,the unit costs will decrease because of standardized production processes and economies of scale.

During the introduction stage,a product is still being refined and its design is undergoing revisions based on evolving customer feedback and preferences.

Provide three reasons for new product failure.

A broad-based competitive strategy that emphasizes time as the major factor for achieving and maintaining a sustainable competitive advantage is known as

New products often fail because of poor market research for the new product.

This may be calculated to help the company determine if an additional feature would be valued by the customer and should be added.

Which of the following is the primary driver for the QFD process?

Which of the following is not a disruptive product?

Which of the following is not one of the four realms of an experience?

Firms often undertake systematic new product development efforts to attempt to gain market share.

Describe a reliability analysis.

A new and creative product seldom enhances a company's corporate image.

Operations and Supply Chain Strategy

Quality Management

Process Design and Analysis

Forecasting

Independent Demand Inventory

Dependent Demand Inventory

Project Management

Optimization and Simulation Modeling

Capacity Planning

Quality Improvement Methods

Lean Enterprise

Technology and Integrated Supply Management

Global Supply Chain and Service Integration

Filters

Exam 3: New Product Development

Which of the following is not a common reason new product introductions fail?

As technology,globalization,and industry interdependence increase,the differences between goods and services are becoming more pronounced.

In the new product development process,the generation of innovative new ideas is very difficult.

New products seldom fail because of issues related to the offering firm's supply chain.

Which of the following is a "low-clock-speed" industry?

A company should never evaluate whether an idea should be dropped until the new product development process is complete.

The characteristics of a product,its demand,competitive pressures,and costs change as it goes through its life cycle.

Give three reasons why firms undertake systematic new product development efforts.

As the product design stabilizes during the growth stage,the unit costs will decrease because of standardized production processes and economies of scale.

During the introduction stage,a product is still being refined and its design is undergoing revisions based on evolving customer feedback and preferences.

Provide three reasons for new product failure.

A broad-based competitive strategy that emphasizes time as the major factor for achieving and maintaining a sustainable competitive advantage is known as

New products often fail because of poor market research for the new product.

This may be calculated to help the company determine if an additional feature would be valued by the customer and should be added.

Which of the following is the primary driver for the QFD process?

Which of the following is not a disruptive product?

Which of the following is not one of the four realms of an experience?

Firms often undertake systematic new product development efforts to attempt to gain market share.

Describe a reliability analysis.

A new and creative product seldom enhances a company's corporate image.

Operations and Supply Chain Strategy

Quality Management

Process Design and Analysis

Forecasting

Independent Demand Inventory

Dependent Demand Inventory

Project Management

Optimization and Simulation Modeling

Capacity Planning

Quality Improvement Methods

Lean Enterprise

Technology and Integrated Supply Management

Global Supply Chain and Service Integration

Filters