Exam 5: Analyzing the Marketing Environment

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Mary Grace is studying the demographics of the students attending her elementary school. What information will Mary Grace study?

Since the late 1970s, most American families have seen their income growth stagnate, with income rising only slightly more than inflation. This has changed many American consumers' concept of

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Late in the day on September 11, 2001, the day of the World Trade Center attacks, Americans purchased all the American flags Walmart stores had available, nationwide. These purchases were indicative of

A generational cohort is a group of people

Which generational cohort is characterized as being highly individualistic, involved in leisure activities, and eternally in love with rock 'n roll?

Select the statement that best describes the key traits of Generation Y.

Which ethnic group in the U.S. tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

The centerpiece of the marketing environment analysis framework is

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. The challenge for marketers is to determine whether a group's culture

Generation X is known for which of the following characteristics?

ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all natural ingredients, even though ABC's plant was one of the worst polluters in town. The new term for this practice is

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

One of the goals of value-based marketing is

The poorest 10 percent of the U.S. population earned less than _______ per week in 2010.

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

When Diana went to college, tuition was $650 per semester. Now that same college charges $6500 per semester. This number reflects a persistent increase in price known as

Which social trend would lead you to purchase a protection plan against identity theft?

The political / regulatory environment comprises political parties, governmental organizations, and