Exam 5: Analyzing the Marketing Environment

The 1936 ________ specifically outlawed price discrimination toward wholesalers, retailers, or other producers and required sellers to make ancillary services or allowances available to all buyers on proportionately equal terms.

A firm's macroenvironment includes all of the following EXCEPT

Explain how gender roles have changed, and how that has influenced marketing practices in the United States.

The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to use its services. The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that

When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

By 2015, people will access the web more often through smartphones than through laptops and desktops combined.

Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage?

An advance in technology called RFID makes it easier for manufacturers, distributors, and retailers to track items through production, distribution, and sales. This advance helps the firm to

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________ environment of business.

Name one technological advance that has affected how consumers research and buy products. Give an example from your own experience.

Imagine that you have just been made the marketing manager for your university. Your first task is to assess your university's immediate environment. What questions will you likely ask?

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

Credit card companies must now state the interest rate that is being paid and inform consumers what they will pay if they only make interest payments. This is a result of legislation that has been enacted to protect consumers in which of the following areas?

Because Americans are working longer hours without increases in real, disposable income, and are using an army of communication devices to keep up with the demands in their personal and work lives, retailers are

In the immediate marketing environment, the first factor that affects the consumer is

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT

Inflation refers to the cost of borrowing money.

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.