Question 1

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

Accepted Answer

A) True 
 B)False

Question 2

When marketers look at advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see whether the media fit with their advertising agenda.

Accepted Answer

A)  country culture 
B)  regional culture 
C)  demographics 
D)  micromarketing measures 
E)  scenario planning 
A)  country culture 
B)  regional culture 
C)  demographics 
D)  micromarketing measures 
E)  scenario planning

Question 3

Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You would be experimenting with what is most likely the next expected development in mobile technology, which is

Accepted Answer

A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags. 
A)  wireless payments from mobile devices. 
B)  location-based social media applications. 
C)  mobile devices completely replacing desktop and laptop computers. 
D)  devices that block smartphone usage in retail stores. 
E)  RFID tags.

Question 4

Which of the following is an example of greenwashing?

Accepted Answer

A)  A company markets a product made from recycled glass bottles. 
B)  A company charges more for a hybrid car than for a similar gas model. 
C)  A company donates money to a school reading project so it can advertise itself as environmentally friendly. 
D)  The Smiths installed energy-saving light bulbs in their rental apartment buildings. 
E)  The corner Laundromat only stocks phosphate-free detergent in its vending machines. 
A)  A company markets a product made from recycled glass bottles. 
B)  A company charges more for a hybrid car than for a similar gas model. 
C)  A company donates money to a school reading project so it can advertise itself as environmentally friendly. 
D)  The Smiths installed energy-saving light bulbs in their rental apartment buildings. 
E)  The corner Laundromat only stocks phosphate-free detergent in its vending machines.

Question 5

Which of the following is TRUE regarding modern gender roles?

Accepted Answer

A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers. 
A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers.

Question 6

Parties that work with the focal firm are its corporate partners.

Accepted Answer

A) True 
 B)False

Question 7

Marketers cater to the ________ cohort with larger fonts in signage and seating options in stores.

Accepted Answer

A)  Baby Boomer 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  Millennials 
A)  Baby Boomer 
B)  Gen X 
C)  Gen Y 
D)  Gen Z 
E)  Millennials

Question 8

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

Accepted Answer

A)  increased choices. 
B)  higher prices. 
C)  protection from False advertising. 
D)  fair debt collection practices. 
E)  fewer competitors. 
A)  increased choices. 
B)  higher prices. 
C)  protection from False advertising. 
D)  fair debt collection practices. 
E)  fewer competitors.

Question 9

The term "time-poor society" refers to the lack of leisure time people have today.

Accepted Answer

A) True 
 B)False

Question 10

The marketing firm must consider the entire business process from an economic point of view.

Accepted Answer

A) True 
 B)False

Question 11

Marketers know that, compared to high school graduates who are working full time, college students

Accepted Answer

A)  will earn less over their working lifetime. 
B)  spend their disposable income differently. 
C)  are less likely to buy textbooks. 
D)  have almost identical spending patterns. 
E)  are more likely to drink beer and less likely to drink wine. 
A)  will earn less over their working lifetime. 
B)  spend their disposable income differently. 
C)  are less likely to buy textbooks. 
D)  have almost identical spending patterns. 
E)  are more likely to drink beer and less likely to drink wine.

Question 12

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

Accepted Answer

A) True 
 B)False

Question 13

The U.S. Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations. Which of the following was one of the results mentioned in the text?

Accepted Answer

A)  Honest telemarketers found it easier to reach customers. 
B)  Dishonest telemarketers have still been able to get through. 
C)  Consumers received more telemarketing calls than ever. 
D)  Companies have increased their emphasis on telemarketing approaches. 
E)  The Do Not Call Registry was disbanded due to its ineffectiveness. 
A)  Honest telemarketers found it easier to reach customers. 
B)  Dishonest telemarketers have still been able to get through. 
C)  Consumers received more telemarketing calls than ever. 
D)  Companies have increased their emphasis on telemarketing approaches. 
E)  The Do Not Call Registry was disbanded due to its ineffectiveness.

Question 14

Viewers of the World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products, due to

Accepted Answer

A)  cultural expectations. 
B)  male domination in corporate boardrooms. 
C)  differing demographic data for potential and past viewers. 
D)  marketers' general perceptions. 
E)  multiyear advertising contracts that cannot be broken. 
A)  cultural expectations. 
B)  male domination in corporate boardrooms. 
C)  differing demographic data for potential and past viewers. 
D)  marketers' general perceptions. 
E)  multiyear advertising contracts that cannot be broken.

Question 15

One drawback to marketing products on smartphones compared to other kinds of web experiences is

Accepted Answer

A)  few people use their smartphones for shopping. 
B)  more people access the Web through laptops than smartphones. 
C)  the cost of mobile apps makes it prohibitive for most companies. 
D)  the smaller screen means that less information must convey the same brand image. 
E)  consumers are cynical and don't believe advertising on smartphones. 
A)  few people use their smartphones for shopping. 
B)  more people access the Web through laptops than smartphones. 
C)  the cost of mobile apps makes it prohibitive for most companies. 
D)  the smaller screen means that less information must convey the same brand image. 
E)  consumers are cynical and don't believe advertising on smartphones.

Question 16

When Marcia decided she couldn't afford to take a vacation this year, she went to the mall and bought herself a bottle of her favorite expensive perfume instead. This behavior is referred to as the lipstick effect.

Accepted Answer

A) True 
 B)False

Question 17

Strategic efforts to supply consumers with environmentally friendly merchandise are called

Accepted Answer

A)  reduce, reuse, recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing. 
A)  reduce, reuse, recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing.

Question 18

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Accepted Answer

A) True 
 B)False

Question 19

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

Accepted Answer

A) True 
 B)False

Question 20

The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents.

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

When marketers look at advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see whether the media fit with their advertising agenda.

Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You would be experimenting with what is most likely the next expected development in mobile technology, which is

Which of the following is an example of greenwashing?

Which of the following is TRUE regarding modern gender roles?

Parties that work with the focal firm are its corporate partners.

Marketers cater to the ________ cohort with larger fonts in signage and seating options in stores.

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

The term "time-poor society" refers to the lack of leisure time people have today.

The marketing firm must consider the entire business process from an economic point of view.

Marketers know that, compared to high school graduates who are working full time, college students

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

The U.S. Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations. Which of the following was one of the results mentioned in the text?

Viewers of the World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products, due to

One drawback to marketing products on smartphones compared to other kinds of web experiences is

When Marcia decided she couldn't afford to take a vacation this year, she went to the mall and bought herself a bottle of her favorite expensive perfume instead. This behavior is referred to as the lipstick effect.

Strategic efforts to supply consumers with environmentally friendly merchandise are called

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

When marketers look at advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see whether the media fit with their advertising agenda.

Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You would be experimenting with what is most likely the next expected development in mobile technology, which is

Which of the following is an example of greenwashing?

Which of the following is TRUE regarding modern gender roles?

Parties that work with the focal firm are its corporate partners.

Marketers cater to the ________ cohort with larger fonts in signage and seating options in stores.

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

The term "time-poor society" refers to the lack of leisure time people have today.

The marketing firm must consider the entire business process from an economic point of view.

Marketers know that, compared to high school graduates who are working full time, college students

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

The U.S. Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations. Which of the following was one of the results mentioned in the text?

Viewers of the World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products, due to

One drawback to marketing products on smartphones compared to other kinds of web experiences is

When Marcia decided she couldn't afford to take a vacation this year, she went to the mall and bought herself a bottle of her favorite expensive perfume instead. This behavior is referred to as the lipstick effect.

Strategic efforts to supply consumers with environmentally friendly merchandise are called

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters