Exam 5: Analyzing the Marketing Environment

Marketers in the United States are learning that all Hispanic and other minority groups are not alike. Cultural differences exist. Why is it important for marketers to know more about cultural differences among Hispanics?

By offering environmentally responsible products, green marketers

The value of the euro has changed significantly since 2002 with the problems experienced by several European economies. This change in value is called

Members of Generation Y share a strong emphasis on balancing work and life.

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

The many demands on consumers today have made it more difficult for marketers to

When an office supply store offers self-checkout, extended hours at its stores, and online shopping with next-day delivery, it is trying to address what social trend?

Christy, who was born in 1955, advocated for casual Friday at her workplace. Christy is a member of which generational cohort?

For Nike's annual Women's Marathon in San Francisco, the participants received all of the following EXCEPT

When analyzing the immediate environment and the macroenvironment, marketers must be careful to keep the firm at the center of all analyses.

From a marketing perspective, what separates __________ from the generation before them is that they are individualistic, value leisure time as a high priority, and are trying to maintain their youth.

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors' strengths, weaknesses, and

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

Successful firms focus their efforts on satisfying customer needs that

The members of the __________ generational cohort were born into a world where the Internet and extensive digital technologies already existed.

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working, and that half of them have divorced parents. They are unlikely to enjoy greater economic prosperity than their parents. Which generational cohort has these characteristics?

In New England, foot-long sandwiches are called grinders, while in many other parts of the country they are called subs. This is an example of the impact of

When you register your telephone number with the Do Not Call Registry, you are responding to a need for

Why are generational cohorts important to marketers?

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following EXCEPT