Question 1

Definitions of unfamiliar terms should be included in the introduction.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is FALSE?

Accepted Answer

A) The research report is the end product of the research process. 
B) The fundamental criterion by which research reports are evaluated is communication with the reader. 
C) The report reader is the only reason to prepare a research report. 
D) The intended use of the research report does not affect the content of the report. 
E) The research report criteria of completeness,accuracy,clarity,and conciseness are related. 
A) The research report is the end product of the research process. 
B) The fundamental criterion by which research reports are evaluated is communication with the reader. 
C) The report reader is the only reason to prepare a research report. 
D) The intended use of the research report does not affect the content of the report. 
E) The research report criteria of completeness,accuracy,clarity,and conciseness are related.

Question 3

Definitions of unfamiliar terms used in the report should be defined in the

Accepted Answer

A) introduction. 
B) summary. 
C) body. 
D) conclusions. 
E) appendix. 
A) introduction. 
B) summary. 
C) body. 
D) conclusions. 
E) appendix.

Question 4

One advantage of the one-scale bar chart over the pie chart is

Accepted Answer

A) there is no advantage;both present the same information. 
B) it is easier to understand. 
C) it can be used to indicate magnitude of the variable categories. 
D) it illustrates change over time. 
E) it indicates relative percentages of the variable categories. 
A) there is no advantage;both present the same information. 
B) it is easier to understand. 
C) it can be used to indicate magnitude of the variable categories. 
D) it illustrates change over time. 
E) it indicates relative percentages of the variable categories.

Question 5

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a

Accepted Answer

A) divided-bar chart. 
B) stacked-line chart. 
C) two-scale vertical bar chart. 
D) pie chart. 
E) line chart. 
A) divided-bar chart. 
B) stacked-line chart. 
C) two-scale vertical bar chart. 
D) pie chart. 
E) line chart.

Question 6

Which of the following pairs of charts are used for similar purposes?

Accepted Answer

A) Pie chart and one-scale bar chart 
B) Line chart and two-scale bar chart 
C) Stratum chart and divided bar chart 
D) Both a and b. 
E) a,b,and c. 
A) Pie chart and one-scale bar chart 
B) Line chart and two-scale bar chart 
C) Stratum chart and divided bar chart 
D) Both a and b. 
E) a,b,and c.

Question 7

Which of the following best describes the essential goal of a complete research report?

Accepted Answer

A) Presentation of the technical aspects of all data analyses performed in the project. 
B) Presentation of all information needed by the reader in easily understandable language. 
C) Presentation of all data collected in the research project in easily understandable language. 
D) Adherence to the outline of the report. 
E) Accurate presentation of information. 
A) Presentation of the technical aspects of all data analyses performed in the project. 
B) Presentation of all information needed by the reader in easily understandable language. 
C) Presentation of all data collected in the research project in easily understandable language. 
D) Adherence to the outline of the report. 
E) Accurate presentation of information.

Question 8

Which of the following is TRUE?

Accepted Answer

A) A conclusion is an opinion of what future action should be taken. 
B) In general,it is not desirable for the researcher to draw conclusions in the written report.Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C) If a report is to be read by one familiar with the research topic,an introduction is unnecessary. 
D) As a general rule,the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
A) A conclusion is an opinion of what future action should be taken. 
B) In general,it is not desirable for the researcher to draw conclusions in the written report.Rather they should limit their reports to presentations of the facts and should let the reader draw his or her own inferences from this presentation. 
C) If a report is to be read by one familiar with the research topic,an introduction is unnecessary. 
D) As a general rule,the research report with a wide distribution will require a more extensive introduction than a report for a narrow audience since a major purpose of the introduction is to provide the background information the reader needs to appreciate the discussion in the body of the report. 
E) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion.

Question 9

Definitions of unfamiliar terms used in the report should be defined in the ____________________.

Accepted Answer

The answer of Definitions of unfamiliar terms used in the...

Question 10

Pie charts are useful for

Accepted Answer

A) illustrating time-series data. 
B) emphasizing dynamic relationships between two or more variables. 
C) depicting relative size. 
D) illustrating trend relationships. 
E) depicting the relative growth in magnitude of a variable over time. 
A) illustrating time-series data. 
B) emphasizing dynamic relationships between two or more variables. 
C) depicting relative size. 
D) illustrating trend relationships. 
E) depicting the relative growth in magnitude of a variable over time.

Question 11

Which of the following should NOT be included on the title page of a research report?

Accepted Answer

A) The subject of the report. 
B) The name of the research organization. 
C) The date of submission. 
D) The name of the client organization. 
E) The cost of the project. 
A) The subject of the report. 
B) The name of the research organization. 
C) The date of submission. 
D) The name of the client organization. 
E) The cost of the project.

Question 12

The methods,results,and limitations of the research project are presented in the ____ of the written report.

Accepted Answer

A) summary 
B) body 
C) conclusion 
D) introduction 
E) appendix 
A) summary 
B) body 
C) conclusion 
D) introduction 
E) appendix

Question 13

Completeness of the research report should be evaluated from the perspective of the reader.

Accepted Answer

A) True 
 B)False

Question 14

A research report is NOT

Accepted Answer

A) clear if it provides all the information the readers need in a language they understand. 
B) incomplete when it is brief. 
C) determined by the reader's interest and abilities. 
D) capable of generating inaccuracies due to inept phrasing,illogical reasoning,and mishandling of the data. 
E) hard to tailor to a group of executives. 
A) clear if it provides all the information the readers need in a language they understand. 
B) incomplete when it is brief. 
C) determined by the reader's interest and abilities. 
D) capable of generating inaccuracies due to inept phrasing,illogical reasoning,and mishandling of the data. 
E) hard to tailor to a group of executives.

Question 15

The following items should be included in the sampling section of the body of the report,except

Accepted Answer

A) the definition of the population. 
B) what was done. 
C) how the sample was chosen. 
D) why the procedure chosen was used. 
E) All of the above should be included in the body of the report;sampling section. 
A) the definition of the population. 
B) what was done. 
C) how the sample was chosen. 
D) why the procedure chosen was used. 
E) All of the above should be included in the body of the report;sampling section.

Question 16

Which of the following is FALSE about the research report summary?

Accepted Answer

A) A true summary gives the high points of the entire body of the report. 
B) A good test of a summary is its self-sufficiency in that a summary should not require the appended full report but should be able to stand on its own. 
C) A good summary contains background information,important results,and conclusions. 
D) Headings and subheadings should always be used to organize a summary. 
E) The purpose of the introduction in the summary is to provide the reader with the minimal background to appreciate the results,conclusions,and recommendations of the study. 
A) A true summary gives the high points of the entire body of the report. 
B) A good test of a summary is its self-sufficiency in that a summary should not require the appended full report but should be able to stand on its own. 
C) A good summary contains background information,important results,and conclusions. 
D) Headings and subheadings should always be used to organize a summary. 
E) The purpose of the introduction in the summary is to provide the reader with the minimal background to appreciate the results,conclusions,and recommendations of the study.

Question 17

Report writing should NOT be evaluated on which of the following criteria?

Accepted Answer

A) Inclusion of technically sophisticated explanations of data analyses. 
B) Completeness of the report. 
C) Conciseness of the writing style. 
D) Accuracy of the information presented. 
E) Clarity of the writing style. 
A) Inclusion of technically sophisticated explanations of data analyses. 
B) Completeness of the report. 
C) Conciseness of the writing style. 
D) Accuracy of the information presented. 
E) Clarity of the writing style.

Question 18

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Accepted Answer

A) How the population was defined and limited. 
B) How the list of sampling units was generated. 
C) What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D) Why the size of sample was chosen. 
E) Calculations used to determine the sample size. 
A) How the population was defined and limited. 
B) How the list of sampling units was generated. 
C) What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D) Why the size of sample was chosen. 
E) Calculations used to determine the sample size.

Question 19

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a

Accepted Answer

A) grouped bar chart. 
B) pie chart. 
C) line chart. 
D) stratum chart. 
E) divided bar chart. 
A) grouped bar chart. 
B) pie chart. 
C) line chart. 
D) stratum chart. 
E) divided bar chart.

Question 20

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A) Stacked line chart 
B) One-scale bar chart 
C) Histogram 
D) Aggregate pie chart 
E) Line chart 
A) Stacked line chart 
B) One-scale bar chart 
C) Histogram 
D) Aggregate pie chart 
E) Line chart

Exam 21: The Research Report

Definitions of unfamiliar terms should be included in the introduction.

Which of the following is FALSE?

Definitions of unfamiliar terms used in the report should be defined in the

One advantage of the one-scale bar chart over the pie chart is

The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a

Which of the following pairs of charts are used for similar purposes?

Which of the following best describes the essential goal of a complete research report?

Which of the following is TRUE?

Definitions of unfamiliar terms used in the report should be defined in the ____________________.

Pie charts are useful for

Which of the following should NOT be included on the title page of a research report?

The methods,results,and limitations of the research project are presented in the ____ of the written report.

Completeness of the research report should be evaluated from the perspective of the reader.

A research report is NOT

The following items should be included in the sampling section of the body of the report,except

Which of the following is FALSE about the research report summary?

Report writing should NOT be evaluated on which of the following criteria?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a

An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers.Which of the following is the most appropriate chart for this purpose?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

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