Exam 21: The Research Report
Exam 1: The Role of Marketing Research50 Questions
Exam 2: Gathering Marketing Intelligence: The Systems Approach71 Questions
Exam 3: Gathering Marketing Intelligence: The Project Approach54 Questions
Exam 4: Problem Formulation45 Questions
Exam 5: Types of Research Design and Exploratory Research100 Questions
Exam 6: Descriptive and Causal Research Designs108 Questions
Exam 7: Secondary Data56 Questions
Exam 8: Standardized Marketing Information Services45 Questions
Exam 9: Collecting Primary Data52 Questions
Exam 10: Collecting Information by Communication66 Questions
Exam 11: Collecting Information by Observation48 Questions
Exam 12: Asking Good Questions: Measurement Basics98 Questions
Exam 13: Measuring Attitudes and Other Variables66 Questions
Exam 14: Designing the Questionnaire or Observation Form105 Questions
Exam 15: Developing the Sampling Plan115 Questions
Exam 16: Determining Sample Size63 Questions
Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation111 Questions
Exam 18: Data Analysis: Preliminary Steps52 Questions
Exam 19: Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing79 Questions
Exam 20: Data Analysis: Analyzing Multiple Variables Simultaneously88 Questions
Exam 21: The Research Report78 Questions
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The researcher told his client that the data indicated a relationship between the weight of dogs and consumption of low calorie dog biscuits.The researcher's remarks were a
(Multiple Choice)
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Using symbols instead of a bar to indicate length is a variation on a bar chart called a
(Multiple Choice)
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When preparing an oral/verbal presentation,the first task of the presenter should be to
(Multiple Choice)
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Which of the following is NOT an aid in the crafting of a research report that meets the writing criterion of clarity?
(Multiple Choice)
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The most important part of a written research report is the ____________________.
(Short Answer)
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You have been allotted 90 minutes to present the results of a research project.Your formal presentation should be planned to take a maximum of ____ minutes.
(Multiple Choice)
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In a typical stratum chart,the X-axis represents ____ and the Y-axis represents ____.
(Multiple Choice)
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An analyst wishing to communicate the results of a study investigating the estimated total consumption of the product by social class should probably use a
(Multiple Choice)
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Which of the following is TRUE about the technical aspects of a research report?
(Multiple Choice)
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When developing a table to include in a report body,the following hints should be followed
(Multiple Choice)
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Which of the following is FALSE about charts in the research report?
(Multiple Choice)
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Which of the following is typically NOT included in the body of a research report?
(Multiple Choice)
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The most important part of a written research report is the introduction.
(True/False)
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The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.
(Multiple Choice)
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The fundamental criterion by which research reports are evaluated is communication with the reader.
(True/False)
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