Exam 18: Data Analysis: Preliminary Steps
Exam 1: The Role of Marketing Research50 Questions
Exam 2: Gathering Marketing Intelligence: The Systems Approach71 Questions
Exam 3: Gathering Marketing Intelligence: The Project Approach54 Questions
Exam 4: Problem Formulation45 Questions
Exam 5: Types of Research Design and Exploratory Research100 Questions
Exam 6: Descriptive and Causal Research Designs108 Questions
Exam 7: Secondary Data56 Questions
Exam 8: Standardized Marketing Information Services45 Questions
Exam 9: Collecting Primary Data52 Questions
Exam 10: Collecting Information by Communication66 Questions
Exam 11: Collecting Information by Observation48 Questions
Exam 12: Asking Good Questions: Measurement Basics98 Questions
Exam 13: Measuring Attitudes and Other Variables66 Questions
Exam 14: Designing the Questionnaire or Observation Form105 Questions
Exam 15: Developing the Sampling Plan115 Questions
Exam 16: Determining Sample Size63 Questions
Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation111 Questions
Exam 18: Data Analysis: Preliminary Steps52 Questions
Exam 19: Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing79 Questions
Exam 20: Data Analysis: Analyzing Multiple Variables Simultaneously88 Questions
Exam 21: The Research Report78 Questions
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____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses,or is unable,to answer specific questions.
(Short Answer)
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Glaring errors are corrected through quick follow-up during the ____ while (the)____ is more concerned with deciding what exactly to do with the data.
(Multiple Choice)
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The BEST way to handle missing items when analyzing the data is to
(Multiple Choice)
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Which of the following strategies for handling missing data makes maximum use of the data?
(Multiple Choice)
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Which of the following statements about the coding process is FALSE?
(Multiple Choice)
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Which of the following questions do you think would be the easiest to code?
(Multiple Choice)
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Which of the following might indicate that a respondent lacked interest in a questionnaire?
(Multiple Choice)
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A field edit is useful for clearing up misunderstandings about directions.
(True/False)
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A questionnaire uses a 1-5 Likert scale to determine job satisfaction.When entering the data into a file,a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire.Such a mistake can be uncovered by performing what type of analysis?
(Multiple Choice)
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Tom was given the task of assigning numbers to each of the classification categories.For example,Freshman were assigned a 1,Sophomore a 2,and so on.This is known as the process of Assigning.
(True/False)
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Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?
(Multiple Choice)
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The preliminary edit is NOT concerned with which of the following?
(Multiple Choice)
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The most difficult questions to code are questions using the Likert scales.
(True/False)
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Blunders are errors that occur during editing,coding or especially data entry.
(True/False)
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Which of the following statements is(are)true regarding coding?
(Multiple Choice)
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An error that arises during editing,coding,or data entry is called a(n)____________________.
(Short Answer)
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