Question 1

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Accepted Answer

A) True 
 B)False

Question 2

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as a field error.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements about open-ended questions is FALSE?

Accepted Answer

A) Precoding is not necessary. 
B) Response categories are provided for respondents. 
C) There are multiple legitimate responses. 
D) When categorizing open-ended responses,it is often necessary to include an "other" category. 
E) All of the above statements about open-ended questions are true. 
A) Precoding is not necessary. 
B) Response categories are provided for respondents. 
C) There are multiple legitimate responses. 
D) When categorizing open-ended responses,it is often necessary to include an "other" category. 
E) All of the above statements about open-ended questions are true.

Question 4

The process of editing involves

Accepted Answer

A) categorizing the data. 
B) counting the number of cases that fall into the various categories. 
C) inspecting and correcting each questionnaire or observation form. 
D) developing dummy tables that suggest how each item of information will be used before data is collected. 
E) transforming the raw data into symbols. 
A) categorizing the data. 
B) counting the number of cases that fall into the various categories. 
C) inspecting and correcting each questionnaire or observation form. 
D) developing dummy tables that suggest how each item of information will be used before data is collected. 
E) transforming the raw data into symbols.

Question 5

The following categories of ages are ____ and ____,but not ____. 18-24
25-34
35-44
45-54
55 and over

Accepted Answer

A) closed-ended,exhaustive,mutually exhaustive 
B) open-ended,mutually exclusive,exhaustive 
C) closed-ended,mutually exclusive,exhaustive 
D) exhaustive,mutually exclusive,open-ended 
E) None of the above. 
A) closed-ended,exhaustive,mutually exhaustive 
B) open-ended,mutually exclusive,exhaustive 
C) closed-ended,mutually exclusive,exhaustive 
D) exhaustive,mutually exclusive,open-ended 
E) None of the above.

Question 6

When coding data for computer analysis,which of the following is NOT recommended?

Accepted Answer

A) Use only one symbol per column in the computer record. 
B) Use alphabetic characters. 
C) Assign as many columns to a variable as is necessary to capture the variable,e.g. ,two columns would need to be assigned to a question with 20 possible answers. 
D) Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study. 
E) Leave data ungrouped. 
A) Use only one symbol per column in the computer record. 
B) Use alphabetic characters. 
C) Assign as many columns to a variable as is necessary to capture the variable,e.g. ,two columns would need to be assigned to a question with 20 possible answers. 
D) Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study. 
E) Leave data ungrouped.

Question 7

A central office edit is also sometimes called an "eyeball" edit.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is FALSE with respect to the coding of open-ended questions?

Accepted Answer

A) The use of several coders can lead to inconsistent treatment of answers. 
B) Open-ended questions are generally more difficult to code than closed-ended questions. 
C) The coder must determine categories on the basis of answers that are not always anticipated. 
D) Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E) When the task requires multiple coders,each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires. 
A) The use of several coders can lead to inconsistent treatment of answers. 
B) Open-ended questions are generally more difficult to code than closed-ended questions. 
C) The coder must determine categories on the basis of answers that are not always anticipated. 
D) Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E) When the task requires multiple coders,each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires.

Question 9

Compare and contrast the various methods or options for dealing with missing data in analyses.

Accepted Answer

Several methods or options exist,includi

Question 10

The location of each variable in the data array and the way in which it was coded is contained in a

Accepted Answer

A) diary. 
B) random file. 
C) codebook. 
D) focus group. 
E) catalog. 
A) diary. 
B) random file. 
C) codebook. 
D) focus group. 
E) catalog.

Question 11

Multiple coders are recommended for all of the following reasons EXCEPT

Accepted Answer

A) the use of multiple coders can shorten the amount of time it takes to code. 
B) multiple coders can help reduce bias in the interpretation of different responses. 
C) results can easily be compared to ensure agreement among coders. 
D) the use of multiple coders makes the coding process less expensive. 
E) All of the above are legitimate reasons for using multiple coders. 
A) the use of multiple coders can shorten the amount of time it takes to code. 
B) multiple coders can help reduce bias in the interpretation of different responses. 
C) results can easily be compared to ensure agreement among coders. 
D) the use of multiple coders makes the coding process less expensive. 
E) All of the above are legitimate reasons for using multiple coders.

Question 12

Coding transforms raw data into ____ that may be ____.

Accepted Answer

A) secondary data,tabulated 
B) symbols,manipulated 
C) accessible form,automatically retrieved 
D) tables,easily perceived 
E) tables,analyzed for relationships between variables 
A) secondary data,tabulated 
B) symbols,manipulated 
C) accessible form,automatically retrieved 
D) tables,easily perceived 
E) tables,analyzed for relationships between variables

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as a field error.

Which of the following statements about open-ended questions is FALSE?

The process of editing involves

The following categories of ages are and ,but not . 18-24 25-34 35-44 45-54 55 and over

When coding data for computer analysis,which of the following is NOT recommended?

A central office edit is also sometimes called an "eyeball" edit.

Which of the following is FALSE with respect to the coding of open-ended questions?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The location of each variable in the data array and the way in which it was coded is contained in a

Multiple coders are recommended for all of the following reasons EXCEPT

Coding transforms raw data into that may be .

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 18: Data Analysis: Preliminary Steps

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as a field error.

Which of the following statements about open-ended questions is FALSE?

The process of editing involves

The following categories of ages are ____ and ____,but not ____. 18-24 25-34 35-44 45-54 55 and over

When coding data for computer analysis,which of the following is NOT recommended?

A central office edit is also sometimes called an "eyeball" edit.

Which of the following is FALSE with respect to the coding of open-ended questions?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The location of each variable in the data array and the way in which it was coded is contained in a

Multiple coders are recommended for all of the following reasons EXCEPT

Coding transforms raw data into ____ that may be ____.

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

The following categories of ages are and ,but not . 18-24 25-34 35-44 45-54 55 and over

Coding transforms raw data into that may be .