Exam 12: Asking Good Questions: Measurement Basics

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One hundred sports writers are given a survey and asked to rank basketball players on categories such as rebounding,points scored,and assists.The results of the survey indicate that most sports writers agree on the top ten players,within the given categories.This is evidence of

(Multiple Choice)

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Question 41

Which of the following statements about content validity is TRUE?

(Multiple Choice)

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Question 42

When purifying a set of items,the researcher

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Question 43

An operational definition defines

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Question 44

The zero scale value found when measuring marketing variables typically represents

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Question 45

Regarding measurement basics,we measure

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Question 46

When developing a measure,the next step after the researcher has specified the domain of the construct of interest is to

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Question 47

The most common instrument used to collect primary data is the ____.

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Question 48

Convergent validity is

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Question 49

The ordinal scale represents a higher level of measurement than the nominal scale in that

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Question 50

The ACT and SAT are exams administered to high school students to determine how well they may do in college.Such tests are used because of their

(Multiple Choice)

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Question 51

If the number of squirrels in your backyard is highly correlated with the price of unleaded gasoline,then the number of squirrels is said to have ____ with respect to gas prices.

(Multiple Choice)

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Question 52

An attitude is a conceptual construct.

(True/False)

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Question 53

A ratio scale allows the comparison of absolute magnitudes but not the differences in magnitude.

(True/False)

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Question 54

Which of the following is FALSE?

(Multiple Choice)

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Question 55

The first step in developing a measure of marketing constructs is to

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Question 56

If s/he wanted to use the highest level of measurement possible,the researcher measuring respondent age would most likely suggest using and a(n) scale.

(Multiple Choice)

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Question 57

While completing a survey on attitudes toward house ownership,John was hit by an attack of indigestion.Which of the following best accounts for the difference between John's and another respondent's scores?

(Multiple Choice)

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Question 58

A test necessarily lacks content validity when it

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Question 59

Which of the following about ordinal data is TRUE?

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Question 60

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Exam 12: Asking Good Questions: Measurement Basics

One hundred sports writers are given a survey and asked to rank basketball players on categories such as rebounding,points scored,and assists.The results of the survey indicate that most sports writers agree on the top ten players,within the given categories.This is evidence of

Which of the following statements about content validity is TRUE?

When purifying a set of items,the researcher

An operational definition defines

The zero scale value found when measuring marketing variables typically represents

Regarding measurement basics,we measure

When developing a measure,the next step after the researcher has specified the domain of the construct of interest is to

The most common instrument used to collect primary data is the ____.

Convergent validity is

The ordinal scale represents a higher level of measurement than the nominal scale in that

The ACT and SAT are exams administered to high school students to determine how well they may do in college.Such tests are used because of their

If the number of squirrels in your backyard is highly correlated with the price of unleaded gasoline,then the number of squirrels is said to have ____ with respect to gas prices.

An attitude is a conceptual construct.

A ratio scale allows the comparison of absolute magnitudes but not the differences in magnitude.

Which of the following is FALSE?

The first step in developing a measure of marketing constructs is to

If s/he wanted to use the highest level of measurement possible,the researcher measuring respondent age would most likely suggest using ____ and a(n)____ scale.

While completing a survey on attitudes toward house ownership,John was hit by an attack of indigestion.Which of the following best accounts for the difference between John's and another respondent's scores?

A test necessarily lacks content validity when it

Which of the following about ordinal data is TRUE?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

If s/he wanted to use the highest level of measurement possible,the researcher measuring respondent age would most likely suggest using and a(n) scale.