Question 1

Which of the following can be measured?

Accepted Answer

A) Weight 
B) Height 
C) Attitude 
D) Both a and b. 
E) a,b,and c. 
A) Weight 
B) Height 
C) Attitude 
D) Both a and b. 
E) a,b,and c.

Question 2

Sometimes a researcher will include an internal consistency check to ensure that reliable answers are being given by respondents.This is normally carried out by having two different questions that measure the same construct imbedded somewhere in the questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

Validity is

Accepted Answer

A) concerned with the relationships of random error with systematic error. 
B) equal to the true score plus the systematic error. 
C) equal to the true score plus systematic error minus random error. 
D) concerned with the extent to which differences in scores reflect true differences in the characteristic. 
E) concerned with the extent to which differences in scores reflect instability in the measurements. 
A) concerned with the relationships of random error with systematic error. 
B) equal to the true score plus the systematic error. 
C) equal to the true score plus systematic error minus random error. 
D) concerned with the extent to which differences in scores reflect true differences in the characteristic. 
E) concerned with the extent to which differences in scores reflect instability in the measurements.

Question 4

Which of the following is FALSE?

Accepted Answer

A) Researchers measure attributes of objects,not necessarily the objects themselves. 
B) The measurement process itself may contain error. 
C) Psychological measurement is fairly simple because many measurement scales have already been developed. 
D) Both a and b. 
E) a,b,and c. 
A) Researchers measure attributes of objects,not necessarily the objects themselves. 
B) The measurement process itself may contain error. 
C) Psychological measurement is fairly simple because many measurement scales have already been developed. 
D) Both a and b. 
E) a,b,and c.

Question 5

Of the many sources of differences of scores,the researcher is especially interested in isolating the differences due to

Accepted Answer

A) situational factors. 
B) variations in administration. 
C) mechanical factors. 
D) true differences in the characteristic. 
E) the sampling of items. 
A) situational factors. 
B) variations in administration. 
C) mechanical factors. 
D) true differences in the characteristic. 
E) the sampling of items.

Question 6

What type of scale is the following? What was your annual gross income (before taxes)last year? $____.

Accepted Answer

A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Constant-sum scale 
A) Nominal scale 
B) Ordinal scale 
C) Interval scale 
D) Ratio scale 
E) Constant-sum scale

Question 7

With an interval scale,the researcher can determine mean scores on measures in addition to median and modal scales.

Accepted Answer

A) True 
 B)False

Question 8

Star Search,a televised talent search,uses multiple judges to measure how well a candidate performs.We would anticipate that the measures of the candidate would be highly correlated across the judges,effectively demonstrating

Accepted Answer

A) discriminant validity. 
B) predictive validity. 
C) convergent validity. 
D) interjudge reliability. 
E) nomological validity. 
A) discriminant validity. 
B) predictive validity. 
C) convergent validity. 
D) interjudge reliability. 
E) nomological validity.

Question 9

Which of the following is NOT true when a scale is a ratio scale?

Accepted Answer

A) The scale allows for comparison of the absolute magnitude of numbers. 
B) The zero point is established arbitrarily. 
C) If "a" is greater than "b" and "b" is greater than "c," then "a" is greater than "c." 
D) If "a" equals "b" and "b" equals "c," then "a" equals "c." 
E) The mode and the median are permissible measures of central tendency. 
A) The scale allows for comparison of the absolute magnitude of numbers. 
B) The zero point is established arbitrarily. 
C) If "a" is greater than "b" and "b" is greater than "c," then "a" is greater than "c." 
D) If "a" equals "b" and "b" equals "c," then "a" equals "c." 
E) The mode and the median are permissible measures of central tendency.

Question 10

The time a person wakes up in the morning has been shown to be a good predictor of the time the person goes to bed.Wake up time is best described as having

Accepted Answer

A) construct validity. 
B) content validity. 
C) concurrent validity. 
D) predictive validity. 
E) convergent validity. 
A) construct validity. 
B) content validity. 
C) concurrent validity. 
D) predictive validity. 
E) convergent validity.

Question 11

Due to a misunderstanding of his instructions,a research assistant consistently entered the upper value of an attitude scale as a "6" instead of a "7" when keypunching data for his boss.This is an example of

Accepted Answer

A) systematic error. 
B) researcher error. 
C) random error. 
D) scaling error. 
E) marginal error. 
A) systematic error. 
B) researcher error. 
C) random error. 
D) scaling error. 
E) marginal error.

Question 12

Which of the following is FALSE?

Accepted Answer

A) With a ratio scale,it is possible to have zero amount of some attribute. 
B) There are few psychological constructs that can reasonably be assumed to have a natural or absolute zero. 
C) When using a ratio scale,it is inappropriate to calculate a mean score. 
D) Both a and b. 
E) a,b,and c. 
A) With a ratio scale,it is possible to have zero amount of some attribute. 
B) There are few psychological constructs that can reasonably be assumed to have a natural or absolute zero. 
C) When using a ratio scale,it is inappropriate to calculate a mean score. 
D) Both a and b. 
E) a,b,and c.

Question 13

Theory and hypothetical constructs are not of much practical use unless

Accepted Answer

A) a diagram can be used to illustrate linkages among the constructs. 
B) it has been proven that the concepts really exist. 
C) a relationship has been imprecisely stated. 
D) they have been tested using empirical research. 
E) All of the above. 
A) a diagram can be used to illustrate linkages among the constructs. 
B) it has been proven that the concepts really exist. 
C) a relationship has been imprecisely stated. 
D) they have been tested using empirical research. 
E) All of the above.

Question 14

A popular means of assessing internal consistency reliability of a measure is

Accepted Answer

A) coefficient alpha. 
B) standard deviation. 
C) variance. 
D) hypothetical constructs. 
E) interjudge reliability. 
A) coefficient alpha. 
B) standard deviation. 
C) variance. 
D) hypothetical constructs. 
E) interjudge reliability.

Question 15

Which of the following statements about nominal data is TRUE?

Accepted Answer

A) Possible operations with nominal scales are few,but due to the fact that the properties of "greater than" or "less than" apply,the addition of numbers is permissible. 
B) The median is an appropriate measure of central tendency with nominal data. 
C) A nominal scale is associated with the concept of identification and categorization. 
D) Computing the median is an acceptable statistical operation when one is dealing with nominal data. 
E) They are all false. 
A) Possible operations with nominal scales are few,but due to the fact that the properties of "greater than" or "less than" apply,the addition of numbers is permissible. 
B) The median is an appropriate measure of central tendency with nominal data. 
C) A nominal scale is associated with the concept of identification and categorization. 
D) Computing the median is an acceptable statistical operation when one is dealing with nominal data. 
E) They are all false.

Question 16

____ validity is concerned with the degree to which a measure behaves as it should in relation to measures of theoretically related constructs.

Accepted Answer

A) Convergent 
B) Nomological 
C) Discriminant 
D) Construct 
E) Predictive 
A) Convergent 
B) Nomological 
C) Discriminant 
D) Construct 
E) Predictive

Question 17

The most common instrument used to collect primary data is the ____________________.

Accepted Answer

The answer of The most common instrument used to collect...

Question 18

Which of the following is the most complete description of permissible measures of central tendency for an interval scale?

Accepted Answer

A) Arithmetic mean,median,mode 
B) Geometric mean,mode,median 
C) Median,mode 
D) Arithmetic mean,geometric mean 
E) Mode,arithmetic mean 
A) Arithmetic mean,median,mode 
B) Geometric mean,mode,median 
C) Median,mode 
D) Arithmetic mean,geometric mean 
E) Mode,arithmetic mean

Which of the following can be measured?

Sometimes a researcher will include an internal consistency check to ensure that reliable answers are being given by respondents.This is normally carried out by having two different questions that measure the same construct imbedded somewhere in the questionnaire.

Validity is

Which of the following is FALSE?

Of the many sources of differences of scores,the researcher is especially interested in isolating the differences due to

What type of scale is the following? What was your annual gross income (before taxes)last year? $____.

With an interval scale,the researcher can determine mean scores on measures in addition to median and modal scales.

Star Search,a televised talent search,uses multiple judges to measure how well a candidate performs.We would anticipate that the measures of the candidate would be highly correlated across the judges,effectively demonstrating

Which of the following is NOT true when a scale is a ratio scale?

The time a person wakes up in the morning has been shown to be a good predictor of the time the person goes to bed.Wake up time is best described as having

Due to a misunderstanding of his instructions,a research assistant consistently entered the upper value of an attitude scale as a "6" instead of a "7" when keypunching data for his boss.This is an example of

Which of the following is FALSE?

Theory and hypothetical constructs are not of much practical use unless

A popular means of assessing internal consistency reliability of a measure is

Which of the following statements about nominal data is TRUE?

____ validity is concerned with the degree to which a measure behaves as it should in relation to measures of theoretically related constructs.

The most common instrument used to collect primary data is the ____________________.

Which of the following is the most complete description of permissible measures of central tendency for an interval scale?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 12: Asking Good Questions: Measurement Basics

Which of the following can be measured?

Sometimes a researcher will include an internal consistency check to ensure that reliable answers are being given by respondents.This is normally carried out by having two different questions that measure the same construct imbedded somewhere in the questionnaire.

Validity is

Which of the following is FALSE?

Of the many sources of differences of scores,the researcher is especially interested in isolating the differences due to

What type of scale is the following? What was your annual gross income (before taxes)last year? $____.

With an interval scale,the researcher can determine mean scores on measures in addition to median and modal scales.

Star Search,a televised talent search,uses multiple judges to measure how well a candidate performs.We would anticipate that the measures of the candidate would be highly correlated across the judges,effectively demonstrating

Which of the following is NOT true when a scale is a ratio scale?

The time a person wakes up in the morning has been shown to be a good predictor of the time the person goes to bed.Wake up time is best described as having

Due to a misunderstanding of his instructions,a research assistant consistently entered the upper value of an attitude scale as a "6" instead of a "7" when keypunching data for his boss.This is an example of

Which of the following is FALSE?

Theory and hypothetical constructs are not of much practical use unless

A popular means of assessing internal consistency reliability of a measure is

Which of the following statements about nominal data is TRUE?

____ validity is concerned with the degree to which a measure behaves as it should in relation to measures of theoretically related constructs.

The most common instrument used to collect primary data is the ____________________.

Which of the following is the most complete description of permissible measures of central tendency for an interval scale?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters