Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

A strategy of vertical integration may be a risky strategy for a company to pursue when demand is

(Multiple Choice)
4.9/5
(45)

Product bundling occurs when a firm offers a range of products that are sold together at a single price.

(True/False)
4.9/5
(29)

When Citibank offers home mortgages and credit cards to its checking account customers,it is using horizontal integration strategy.

(True/False)
4.9/5
(43)

Under which of the following circumstances is vertical integration hazardous?

(Multiple Choice)
4.9/5
(33)

Which of the following problems is (are)associated with a strategy of vertical integration?

(Multiple Choice)
4.8/5
(44)

Strategic outsourcing is the decision to allow one or more of a company's value chain activities or functions to be performed by independent companies.

(True/False)
4.9/5
(38)

Credible commitments

(Multiple Choice)
4.9/5
(35)

Antitrust authorities

(Multiple Choice)
4.8/5
(35)

Strategic alliances and outsourcing are two alternatives to vertical integration.What are the advantages and disadvantages of each compared to vertical integration? What can managers do to eliminate or reduce the risks?

(Essay)
4.8/5
(36)

Rachel is a new mom who was shopping for products to use on her baby.She noticed that the company Johnson & Johnson often packaged together baby shampoo,baby lotion,and other similar products such as bottles and baby wipes.Johnson & Johnson is utilizing which of the following?

(Multiple Choice)
4.8/5
(41)

All of the following are benefits of horizontal integration except:

(Multiple Choice)
4.8/5
(36)

Strategic alliances are

(Multiple Choice)
4.9/5
(36)

Managers use corporate-level strategy to identify which industries a company should compete in to maximize long-run profitability.

(True/False)
4.8/5
(27)

Vertical integration can strengthen a company's differentiation advantage.

(True/False)
4.8/5
(38)

Horizontal integration can lead to low cost advantages but rarely to differentiation advantages.

(True/False)
4.7/5
(32)

Companies that outsource most or all of their value creation activities are often referred to as virtual corporations.

(True/False)
4.7/5
(39)

How can strategic outsourcing strengthen a company's business model and increase its profitability?

(Essay)
4.7/5
(43)

When an intermediate manufacturer moves into final assembly,it is pursuing

(Multiple Choice)
4.8/5
(41)

When a company outsources its noncore activities to specialists,it looses its capabilities to differentiate its final products.

(True/False)
4.7/5
(41)

A hospital supply company invests in training for a team of sales associates to learn the details of each hospital chain's operations.In return,the hospital chain invests in a computer system that supports supply ordering.The supply company and the hospital chain are working to ensure the success of their long-term relationship by

(Multiple Choice)
4.8/5
(42)
Showing 21 - 40 of 72
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)