Exam 3: Assessing the Internal Environmentof the Firm

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At Sephora.com,a customer service representative taking a phone call from a repeat customer has instant access to what shade of lipstick she likes best.This is an example of a procurement support activity in the value chain.

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According to value-chain analysis,which of the following would be considered part of the general administration in a firm?

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A primary benefit of the balanced scorecard is that it complements financial indicators with operational measures of customer satisfaction,internal processes,and the innovation and improvement activities of the organization.

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In a retail service industry,which of the following is not a primary value-chain activity?

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Value-chain analysis assumes that the basic economic purpose of a firm is to create value and it is a useful framework for analyzing the strengths and weaknesses of the firm.

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Historical comparisons provide information to managers about changes in the competitive position of a firm.Historical comparisons often are misleading _____________.

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Amazon Prime is credited for helping to increase the Amazon stock price by nearly 300 percent from 2008 to 2010.This is competitive advantage is known as _________.

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For a resource to provide a firm with potential sustainable advantages it must satisfy only two criteria: rareness and difficulty in substitution.

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The resource-based view (RBV)combines both the internal analysis of the firm and the external analysis of the environment.Discuss and provide examples.

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In value-chain analysis,the activities of an organization are divided into two major categories of value activities: primary and support.Which of the following is a primary activity?

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The strengths and capabilities of a firm are enough to enable it to achieve a competitive advantage in the marketplace.

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Financial analysis provides an accurate way to assess the relative strengths of firms and can be used as a complete guide to study companies.

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The SWOT analysis can show managers how to achieve a competitive advantage.

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In conducting a SWOT analysis,a risk for strategists is that they rely on traditional definitions of their industry and competitive environment and therefore focus too narrowly on current competitors.

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One advantage of SWOT analysis is that it helps managers to identify strengths that are almost always sources of competitive advantages that are sustainable.

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Technology development is a much broader concept than research and development.

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In value-chain analysis,value is measured by the market value of the total stock outstanding of the company.

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__________ are the competencies or skills that a firm employs to transform inputs into outputs.

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In considering the business from the internal business perspective using the balanced scorecard,periodic financial statements are used to indicate the consequences of improved quality,response time,productivity,and innovative products.These consequences include improved sales.

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The three key types of resources that are central to the resource-based view of the firm are:

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