Exam 5: Timing of Entry Part Two Formulating Technological Innovation Strategy

In the video game console industry,Magnavox was the first mover but was not the winner.Atari and Nintendo came up with their respective gaming consoles soon afterwards.They were

In which of the following scenarios would an earlier entry into the market be beneficial?

Acme Products was late to enter the desk height adjuster market.However,Acme has vast financial resources compared to the 2 other small companies in this new market.Which of the following best represents Acme's chances of success?

When S.C.Johnson Company came up with a new hair care product that repaired split ends,it spent money on market education and provided incentives to wholesalers and retailers to sell the product.This strategy will _____ the early adoption of this innovative product.

Even though the technology for high definition DVD players is clearly superior to the old generation,it requires that users buy high definition television sets.This factor might reduce the adoption of new DVD players.

If you enter the market too early,the risk is that

A firm with fast-cycle development processes has more timing of entry options.

When McDonalds first moved into Russia,it had to teach farmers how to grow better potatoes and cattle,and bakers how to make hamburger buns.This is an example of

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be modified as consumers let their preferences be known.

If you are certain of customer preferences and needs,you can enter the market earlier than if customer needs were unknown.

TechSense was the first company to introduce a GPS-enabled shoe into the market and shoe sales are rapidly increasing.Which of the following is most likely to be true for TechSense?

If the aspects that customers have come to expect in a technology are difficult for competitors to imitate,a technology leader

Late entrants usually enter the market only once the product has been adopted by the mass market.

In the personal computer operating system market Microsoft,who was a(n)_____ became the winner in the market place.

Although other companies in the gliding shoe market have come out with hydrogen based power units,the first company in this market,GlideShoe is sticking with the fossil fuel power units.This is likely an example of incumbent inertia.

Jackson Laboratories has come up with a new diabetic blood sugar monitoring device that does not require patients to prick their fingers.It has determined that this new technology is likely to quickly become the dominant method used by diabetics and will replace the old blood sugar monitoring devices Jackson currently sells.Hence,Jackson should enter the market quickly.

Apex is the leader in the shoe glider market while Summit is a new startup company.Both have just released new generation shoe gliders.Which entry is likely to be adopted more quickly?

If a firm intends to refine an earlier entrant's technology and beat the earlier entrant to market with a new version of this technology,it must have enabling technologies.

Lee Peterson has invented a new product that detects water leaks due to broken pipes and sends out an alarm similar to a smoke alarm.However,Lee has very little personal money to invest in this new product.He finally raised enough money to enter the market and began to experience some success.The product was not patentable because it was too similar to other existing technologies.Major corporations saw his success and have now entered the market with competing products.What will be the probable destiny of Lee Peterson's company?

For a very new product technology,market research may be of significant help.