Exam 13: Crafting a Deployment Strategy Index

Ronnie is on the Board of Directors or Trustees of seven different nonprofit organizations and is a member of four different service clubs.Everyone in town seems to know Ronnie and he seems to know everyone.He could be called a

Biogyn Lifesciences wanted to enhance the adoption of its new diagnostic substances by hospitals.So,it made an agreement with the dominant producer of glass slides and test tubes to have its diagnostic substances sold to hospitals in a package with the glass slides and tubes.This is known as

If a company,through promotion,can create a large perceived installed base where one does not yet exist,it can lead to a large actual installed base.

A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.

When Microsoft released Word for Windows,WordPerfect had about 80 percent of the word processing market.Microsoft donated free copies of Word to colleges and universities.This is an example of a(n)

When Foxie,Ltd.developed a new facial cream that buyers in California loved,it delayed its entry into that market by another 6 months.Foxie had just moved from a small facility employing 20 persons to a larger production facility that could accommodate 120 employees.It appears the delay in going into California was so that its introduction could coincide with

Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.Mallard developed a computerized prosthetic arm and has been advised by a consulting firm to "embrace cannibalization." This means that the company should

When a company asks another firm to develop a complementary good,one incentive that is often used is a guarantee that specific quantities of that complimentary good will be sold.

When S.C.Johnson released Agree Shampoo in the late 1970s it was an innovative hair care concept because it repaired split ends.Since it was such an improvement why would S.C.Johnson enter the market with low prices and dealer incentives as it did?

Bundling products together can offer firms the advantage of switching costs.

When anyone in Metropolis wants to know where to buy a computer and at the best price they all turn to Francis who can always give the answer.Francis is a

Friction Technologies has come out with a new fuel-efficient engine for automobiles.Explain how Friction might use connectors,mavens,and salespersons to create an information epidemic about this new product.

When eBay developed its online auction service,a need arose for making online payments and PayPal was born.This is an example of how moving commerce online

Jones Enterprises wanted to tailor its advertising for its new Financial software to early adopters.It needs to use an advertising message and medium that

Which of the following is an advantage of using the Internet for advertising over other media?

T.H.E.Computer Company buys computer components and assembles them into a computer that it sells under its own brand name.T.H.E.is a(n)

A "connector" can spark an information epidemic about a new product.

Which of the following is a predictable competitive response to high initial prices?

Which of the following is true about the different advertising media?

Frankl Products is coming out with a new type of computerized refrigerator with a flat panel display that accesses the internet for recipes,nutrition information,etc.Which group (innovators,early adopters,early majority,late majority,or laggards)should the company target its promotion towards initially and what type of message and medium should it use?