A) will increase the likelihood that a product will be successful in the market place. B) are more likely to support projects that benefit the entire organization. C) can come from any level in the organization. D) are more likely to be involved with radical innovation projects. A) will increase the likelihood that a product will be successful in the market place. B) are more likely to support projects that benefit the entire organization. C) can come from any level in the organization. D) are more likely to be involved with radical innovation projects.

A) a person who is out to sabotage a new project. B) one who plays the role of the "devil's advocate." C) a person who uses subjective criteria. D) a person in a competing firm who sabotages market tests by promoting his company's products more heavily than normal. A) a person who is out to sabotage a new project. B) one who plays the role of the "devil's advocate." C) a person who uses subjective criteria. D) a person in a competing firm who sabotages market tests by promoting his company's products more heavily than normal.

Exam 11: Managing the New Product Development Process

Talkaphone decided to emphasize text messaging capabilities in its cell phones and to only incorporate a basic photographic capability.This led to slow sales most likely because

Free

(Multiple Choice)

4.7/5

(40)

Question 1

Correct Answer:

Verified

Which of the following statements is true about parallel development processes?

Free

(Multiple Choice)

4.8/5

(44)

Question 2

Correct Answer:

Verified

Pioneer Cleaning Equipment has begun the actual design and development including the details of manufacturing,marketing,and operations of a new floor buffing machine.Which stage in the stage-gate process comes next?

Free

(Multiple Choice)

4.8/5

(40)

Question 3

Correct Answer:

Verified

Suppliers may be actual members of the product team.

(True/False)

4.8/5

(41)

Question 4

If R&D engineers fail to communicate directly with manufacturing engineers,features may be planned that cannot be manufactured.

(True/False)

4.9/5

(44)

Question 5

You are considering involving the suppliers of the electronic components used in the DVD player/recorder your company manufactures in the concept development and design of a new version of the product.Research has shown that including suppliers will result in

(Multiple Choice)

4.9/5

(33)

Question 6

According to FEMA,firms should

(Multiple Choice)

4.8/5

(35)

Question 7

One way to reduce direct labor and material handling cost is to minimize the number of parts for a product.

(True/False)

4.7/5

(33)

Question 8

A _____ of a product is an early working prototype of a product released to users for testing and feedback.

(Multiple Choice)

4.8/5

(30)

Question 9

Pioneer Cleaning Equipment Company is experimenting with a faster and quieter machine to buff floors.To develop this concept the company is contemplating using the lead user method of concept development.Explain how this method would work and what the advantages of it are.

(Essay)

4.8/5

(38)

Question 10

Parallel development processes are universally endorsed.

(True/False)

4.8/5

(38)

Question 11

Joe attended a workshop where the Quality Function Deployment (QFD)method of new product development was explained.During the workshop he asked the following question,"This all seems very complex and quantitative to me.I prefer qualitative checks instead.They are less confusing." If you were the workshop leader,how would you address Joe's concern?

(Essay)

4.7/5

(34)

Question 12

Pioneer Cleaning Equipment has a basic concept for a new floor buffing machine and a business plan for that machine.Which stage in the stage-gate process comes next?

(Multiple Choice)

4.9/5

(34)

Question 13

Project champions

(Multiple Choice)

4.8/5

(38)

Question 14

An "antichampion" is

(Multiple Choice)

4.8/5

(41)

Question 15

The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.

(True/False)

4.9/5

(33)

Question 16

Fuchs Development was trying to decide whether to have a short or long product development cycle.The R&D director said that a shorter cycle is usually better and this is a correct assessment.

(True/False)

4.8/5

(42)

Question 17

Project champions are more likely to be from marketing.

(True/False)

4.8/5

(42)

Question 18

Computer-aided manufacturing (CAM)provides faster and more flexible manufacturing than traditional methods.

(True/False)

4.7/5

(42)

Question 19

Dr.Aznuck is a Professor of Information Systems at Mountain Home University.She conducts courses in computer applications.Why might she be asked to be a beta tester for the latest version of Microsoft Office before it is released?

(Essay)

4.8/5

(34)

Question 20

Showing 1 - 20 of 50

Talkaphone decided to emphasize text messaging capabilities in its cell phones and to only incorporate a basic photographic capability.This led to slow sales most likely because

Which of the following statements is true about parallel development processes?

Pioneer Cleaning Equipment has begun the actual design and development including the details of manufacturing,marketing,and operations of a new floor buffing machine.Which stage in the stage-gate process comes next?

Suppliers may be actual members of the product team.

If R&D engineers fail to communicate directly with manufacturing engineers,features may be planned that cannot be manufactured.

You are considering involving the suppliers of the electronic components used in the DVD player/recorder your company manufactures in the concept development and design of a new version of the product.Research has shown that including suppliers will result in

According to FEMA,firms should

One way to reduce direct labor and material handling cost is to minimize the number of parts for a product.

A _____ of a product is an early working prototype of a product released to users for testing and feedback.

Pioneer Cleaning Equipment Company is experimenting with a faster and quieter machine to buff floors.To develop this concept the company is contemplating using the lead user method of concept development.Explain how this method would work and what the advantages of it are.

Parallel development processes are universally endorsed.

Pioneer Cleaning Equipment has a basic concept for a new floor buffing machine and a business plan for that machine.Which stage in the stage-gate process comes next?

Project champions

An "antichampion" is

The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.

Fuchs Development was trying to decide whether to have a short or long product development cycle.The R&D director said that a shorter cycle is usually better and this is a correct assessment.

Project champions are more likely to be from marketing.

Computer-aided manufacturing (CAM)provides faster and more flexible manufacturing than traditional methods.

Dr.Aznuck is a Professor of Information Systems at Mountain Home University.She conducts courses in computer applications.Why might she be asked to be a beta tester for the latest version of Microsoft Office before it is released?

Introduction

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters