Question 1

When comparing the value of a new technology to an existing technology,the tendency is to focus mainly on objective information.

Accepted Answer

A) True 
 B)False  False

Question 2

Firms that develop technologically superior products are usually winners.

Accepted Answer

A) True 
 B)False  False

Question 3

For a new technology to compete on its stand-alone utility,

Accepted Answer

A)  that utility must be greater than the value of the existing technology's stand-alone utility. 
B)  that utility must be greater than the value of the existing technology's installed base. 
C)  that utility must be greater than the value of the existing technology's complementary goods. 
D)  that utility must be greater than the combined value of an existing technology's stand-alone utility, its installed base, and its complementary goods. 
A)  that utility must be greater than the value of the existing technology's stand-alone utility. 
B)  that utility must be greater than the value of the existing technology's installed base. 
C)  that utility must be greater than the value of the existing technology's complementary goods. 
D)  that utility must be greater than the combined value of an existing technology's stand-alone utility, its installed base, and its complementary goods. D

Question 4

If a company is able to lock in its technology as the dominant design of the market,it

Accepted Answer

A)  has a higher learning curve than other companies. 
B)  usually gains huge financial rewards. 
C)  only benefits immediately, but cannot influence the evolution of the market. 
D)  will suffer due to near-monopoly rents it must pay. 
A)  has a higher learning curve than other companies. 
B)  usually gains huge financial rewards. 
C)  only benefits immediately, but cannot influence the evolution of the market. 
D)  will suffer due to near-monopoly rents it must pay.

Question 5

As complementary technologies develop for an innovation,that innovation will

Accepted Answer

A)  become less attractive because the market is now too cluttered. 
B)  become more attractive to other firms. 
C)  decline in sales as buyers will not want to buy complementary technology due to the cost. 
D)  lose status because now it is easier to use. 
A)  become less attractive because the market is now too cluttered. 
B)  become more attractive to other firms. 
C)  decline in sales as buyers will not want to buy complementary technology due to the cost. 
D)  lose status because now it is easier to use.

Question 6

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

Accepted Answer

A)  repetitive motion. 
B)  intelligence magnification. 
C)  programming simplification. 
D)  absorptive capacity. 
A)  repetitive motion. 
B)  intelligence magnification. 
C)  programming simplification. 
D)  absorptive capacity.

Question 7

Explain why it is considered advantageous if a company's technology is adopted by users ahead of other technologies.

Accepted Answer

As users adopt a technology,sales revenu

Question 8

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s)of _____ during the _____ stage of buyer experience.

Accepted Answer

A)  risk, use 
B)  fun and image, maintenance 
C)  convenience, purchase and delivery 
D)  environmental friendliness, purchase 
A)  risk, use 
B)  fun and image, maintenance 
C)  convenience, purchase and delivery 
D)  environmental friendliness, purchase

Question 9

Joseph had an idea that he could speed up a floor buffing machine by putting a different motor on it.After about 25 tries he was able to make a buffer run much faster with a new motor and started his own company.Other companies began making competing products that were similar to Joseph's design,but they were unable to improve their designs as fast as Joseph.Why might this be the case?

Accepted Answer

Each of Joseph's prior failures taught h

Question 10

Absorptive capacity

Accepted Answer

A)  is the result of effective strategic decisions by a firm's upper management. 
B)  increases a firm's future ability to assimilate information. 
C)  is an essential component of a learning organization. 
D)  is inversely proportionate to the size of the organization. 
A)  is the result of effective strategic decisions by a firm's upper management. 
B)  increases a firm's future ability to assimilate information. 
C)  is an essential component of a learning organization. 
D)  is inversely proportionate to the size of the organization.

Question 11

A dominant design does not influence the problem-solving techniques used in the industry.

Accepted Answer

A) True 
 B)False

Question 12

QwikEats is a fast food restaurant.It has recently opened a children's play area within its premises that allows parents to dine in peace without having to worry about their children.According to the Kim and Mauborgne model,QwikEats is offering the _____ utility levers during the _____ stage of buyer experience.

Accepted Answer

A)  environmental friendliness, purchase. 
B)  risk, supplements. 
C)  convenience, purchase. 
D)  simplicity, maintenance. 
A)  environmental friendliness, purchase. 
B)  risk, supplements. 
C)  convenience, purchase. 
D)  simplicity, maintenance.

Question 13

Network externalities cannot arise in markets that do not have physical networks.

Accepted Answer

A) True 
 B)False

Question 14

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

Accepted Answer

A) True 
 B)False

Question 15

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

Accepted Answer

A)  decrease. 
B)  increase. 
C)  level out 
D)  not be affected. 
A)  decrease. 
B)  increase. 
C)  level out 
D)  not be affected.

Question 16

When Disetronic,the market leader in insulin pumps for diabetics,made the decision not to charge the highest price the market would be willing to pay,it was

Accepted Answer

A)  increasing the monopoly cost curve. 
B)  flattening the monopoly cost curve. 
C)  making the monopoly cost curve intersect the network externalities curve sooner. 
D)  not affecting the s-curve or monopoly curve at all. 
A)  increasing the monopoly cost curve. 
B)  flattening the monopoly cost curve. 
C)  making the monopoly cost curve intersect the network externalities curve sooner. 
D)  not affecting the s-curve or monopoly curve at all.

Question 17

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

Accepted Answer

A)  purchase 
B)  delivery 
C)  use 
D)  maintenance 
A)  purchase 
B)  delivery 
C)  use 
D)  maintenance

Question 18

The value of a good to a user increases in a linear fashion.

Accepted Answer

A) True 
 B)False

Question 19

What is vaporware what are its advantages?

Accepted Answer

Vaporware refers to products that are no

Question 20

A firm that develops a new technology ahead of its rivals may have an advantage in staying ahead of others.

Accepted Answer

A) True 
 B)False

When comparing the value of a new technology to an existing technology,the tendency is to focus mainly on objective information.

Firms that develop technologically superior products are usually winners.

For a new technology to compete on its stand-alone utility,

If a company is able to lock in its technology as the dominant design of the market,it

As complementary technologies develop for an innovation,that innovation will

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

Explain why it is considered advantageous if a company's technology is adopted by users ahead of other technologies.

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s)of _ during the _ stage of buyer experience.

Absorptive capacity

A dominant design does not influence the problem-solving techniques used in the industry.

Network externalities cannot arise in markets that do not have physical networks.

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

When Disetronic,the market leader in insulin pumps for diabetics,made the decision not to charge the highest price the market would be willing to pay,it was

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

The value of a good to a user increases in a linear fashion.

What is vaporware what are its advantages?

A firm that develops a new technology ahead of its rivals may have an advantage in staying ahead of others.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters

Exam 4: Standards Battles and Design Dominance

When comparing the value of a new technology to an existing technology,the tendency is to focus mainly on objective information.

Firms that develop technologically superior products are usually winners.

For a new technology to compete on its stand-alone utility,

If a company is able to lock in its technology as the dominant design of the market,it

As complementary technologies develop for an innovation,that innovation will

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

Explain why it is considered advantageous if a company's technology is adopted by users ahead of other technologies.

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s)of _____ during the _____ stage of buyer experience.

Absorptive capacity

A dominant design does not influence the problem-solving techniques used in the industry.

Network externalities cannot arise in markets that do not have physical networks.

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

When Disetronic,the market leader in insulin pumps for diabetics,made the decision not to charge the highest price the market would be willing to pay,it was

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

The value of a good to a user increases in a linear fashion.

What is vaporware what are its advantages?

A firm that develops a new technology ahead of its rivals may have an advantage in staying ahead of others.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s)of _ during the _ stage of buyer experience.