Exam 5: Timing of Entry Part Two Formulating Technological Innovation Strategy

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The credibility of a firm and the rate of adoption are directly related.

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Which of the following is an advantage of being a later entrant into a market?

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A firm with fast cycle development processes

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Which of the following scenarios describes the benefits of being a first-mover in the market?

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Explain why sometimes the follower and not the first mover of a new technology is more successful in the market place.

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Jackson Laboratories has come up with a new diabetic blood sugar monitoring device that does not require patients to prick their fingers.It has determined that this new technology will quickly become the dominant method used by diabetics and will replace the old blood sugar monitoring devices Jackson currently sells.However,competitors might be able to easily imitate the device.Jackson should enter the market

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Irrespective of whether the characteristics of a technology are imitable or not,a first mover has an opportunity to build brand loyalty before the entry of other competitors.

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Intel pioneered microprocessor development in the 1970s and introduced its microprocessor well ahead of competitors.According to the classification scheme provided in the text,Intel would be classified as a(n)_____.

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Explain the reasons why more efficient keyboards were not able to replace the QWERTY keyboard.Which principle is illustrated in this scenario?

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A firm that has very fast-cycle development processes may be able to capitalize on both first and second-mover advantages.

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Early leaders are firms that are the first to enter the market.

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A technology that makes a dramatic improvement over previous generations or different technologies that serve similar functions will

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