Question 1

When customers attain their desired level of network externality benefits at lower levels of market share

Accepted Answer

A)  it implies that only one specific technology dominates. 
B)  they face a relatively small indifference region. 
C)  the network externality curves flatten out sooner. 
D)  the technology has reached its optimum level of performance. 
A)  it implies that only one specific technology dominates. 
B)  they face a relatively small indifference region. 
C)  the network externality curves flatten out sooner. 
D)  the technology has reached its optimum level of performance.

Question 2

If a new innovation has a significant advantage in functionality,its overall value will be greater than the incumbent standard.

Accepted Answer

A) True 
 B)False

Question 3

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

Accepted Answer

A)  the lack of complementary goods for MCI. 
B)  MCI's insufficient network externalities. 
C)  the lack of sophistication of consumers. 
D)  the expectation of consumers that the installed base of AT&T will eventually increase. 
A)  the lack of complementary goods for MCI. 
B)  MCI's insufficient network externalities. 
C)  the lack of sophistication of consumers. 
D)  the expectation of consumers that the installed base of AT&T will eventually increase.

Question 4

Disetronic dominates the market for insulin pumps for diabetics.The more physicians prescribe it for patients,the more complementary goods are made for it.This is an example of "network externalities."

Accepted Answer

A) True 
 B)False

Question 5

By choosing not to exercise its monopoly power,a firm can flatten its monopoly costs curve.

Accepted Answer

A) True 
 B)False

Question 6

Why is the installed base of users of a technology that requires complementary goods so important to a company's future success?

Accepted Answer

The larger the installed based the more

Question 7

The "Buyer Utility Map" developed by Kim and Mauborgne can be applied only to consumer products.

Accepted Answer

A) True 
 B)False

Question 8

The fact that there are many companies supplying high quality and inexpensive ink refill kits for inkjet printers raises the value of the inkjet printer.

Accepted Answer

A) True 
 B)False

Question 9

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

Accepted Answer

A)  complementary goods 
B)  installed base 
C)  complementary goods and installed base 
D)  technological ability, complementary goods, and installed base 
A)  complementary goods 
B)  installed base 
C)  complementary goods and installed base 
D)  technological ability, complementary goods, and installed base

Question 10

During the 1990s more and more people started using cell phones.As a result,the cell phone

Accepted Answer

A)  began to deteriorate in quality because the industry could not keep up with production. 
B)  became more expensive in response to increased demand. 
C)  became better in quality. 
D)  began to lose its technological utility. 
A)  began to deteriorate in quality because the industry could not keep up with production. 
B)  became more expensive in response to increased demand. 
C)  became better in quality. 
D)  began to lose its technological utility.

When customers attain their desired level of network externality benefits at lower levels of market share

If a new innovation has a significant advantage in functionality,its overall value will be greater than the incumbent standard.

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

Disetronic dominates the market for insulin pumps for diabetics.The more physicians prescribe it for patients,the more complementary goods are made for it.This is an example of "network externalities."

By choosing not to exercise its monopoly power,a firm can flatten its monopoly costs curve.

Why is the installed base of users of a technology that requires complementary goods so important to a company's future success?

The "Buyer Utility Map" developed by Kim and Mauborgne can be applied only to consumer products.

The fact that there are many companies supplying high quality and inexpensive ink refill kits for inkjet printers raises the value of the inkjet printer.

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

During the 1990s more and more people started using cell phones.As a result,the cell phone

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters

Exam 4: Standards Battles and Design Dominance

When customers attain their desired level of network externality benefits at lower levels of market share

If a new innovation has a significant advantage in functionality,its overall value will be greater than the incumbent standard.

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

Disetronic dominates the market for insulin pumps for diabetics.The more physicians prescribe it for patients,the more complementary goods are made for it.This is an example of "network externalities."

By choosing not to exercise its monopoly power,a firm can flatten its monopoly costs curve.

Why is the installed base of users of a technology that requires complementary goods so important to a company's future success?

The "Buyer Utility Map" developed by Kim and Mauborgne can be applied only to consumer products.

The fact that there are many companies supplying high quality and inexpensive ink refill kits for inkjet printers raises the value of the inkjet printer.

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

During the 1990s more and more people started using cell phones.As a result,the cell phone

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters