Question 1

Explain what factors affect the technology trajectory and chances of success of a new technology besides its quality and technical advantage.

Accepted Answer

Timing is an important influencing facto

Question 2

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Accepted Answer

A)  The shoes have a shelf life of four years after which the product must be disposed. 
B)  The shoes have to be recharged for at least an hour in order to work effectively. 
C)  The shoes require a specific charging dock. 
D)  The shoes should be kept away from wet surfaces as the GPS is not water resistant. 
A)  The shoes have a shelf life of four years after which the product must be disposed. 
B)  The shoes have to be recharged for at least an hour in order to work effectively. 
C)  The shoes require a specific charging dock. 
D)  The shoes should be kept away from wet surfaces as the GPS is not water resistant.

Question 3

Which of the following statement is true about learning curves?

Accepted Answer

A)  There are substantial differences in the rates at which organizations learn. 
B)  The learning rate is impervious to organizational factors. 
C)  The learning curve is a function of number of units sold. 
D)  The learning curve has a specific performance measure, i.e., total cost per unit. 
A)  There are substantial differences in the rates at which organizations learn. 
B)  The learning rate is impervious to organizational factors. 
C)  The learning curve is a function of number of units sold. 
D)  The learning curve has a specific performance measure, i.e., total cost per unit.

Question 4

Producers can influence users' expectations of the future installed base and availability of complements

Accepted Answer

A)  by providing trial offers. 
B)  through announcements of preorders. 
C)  by offering product discounts. 
D)  by offering freebies. 
A)  by providing trial offers. 
B)  through announcements of preorders. 
C)  by offering product discounts. 
D)  by offering freebies.

Question 5

Disetronic is the insulin pump market for diabetics.If Disetronic raises the cost of the pumps to a very high rate and technology development of alternative insulin delivery systems ceases,

Accepted Answer

A)  consumers might complain that the company has become "too dominant." 
B)  consumers will experience high network externality benefits. 
C)  consumers will be happy because the insulin pump technology will continually be improved by Disetronic. 
D)  consumers will stop purchasing insulin pumps from Disetronic. 
A)  consumers might complain that the company has become "too dominant." 
B)  consumers will experience high network externality benefits. 
C)  consumers will be happy because the insulin pump technology will continually be improved by Disetronic. 
D)  consumers will stop purchasing insulin pumps from Disetronic.

Question 6

Monopoly costs take the form of an s-shape.

Accepted Answer

A) True 
 B)False

Question 7

Government regulation can make a technology the dominant design.

Accepted Answer

A) True 
 B)False

Question 8

Due to network externalities,the benefit from using eBay to buy and sell goods decreases with the number of users of eBay.

Accepted Answer

A) True 
 B)False

Question 9

When a dominant design is established in an industry,manufacturers tend to turn their focus to improving efficiency.

Accepted Answer

A) True 
 B)False

Question 10

There are never any advantages to a government mandated dominant design of technology.

Accepted Answer

A) True 
 B)False

Question 11

Vaporware refers to products

Accepted Answer

A)  that are not available in the market or do not even exist but are advertised. 
B)  that enter and exit the market without attracting any customers. 
C)  that have a very small shelf-life. 
D)  whose components are entirely recyclable. 
A)  that are not available in the market or do not even exist but are advertised. 
B)  that enter and exit the market without attracting any customers. 
C)  that have a very small shelf-life. 
D)  whose components are entirely recyclable.

Question 12

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

Accepted Answer

A)  lesser 
B)  greater 
C)  zero 
D)  limited 
A)  lesser 
B)  greater 
C)  zero 
D)  limited

Question 13

The steepness of the monopoly cost curve is largely a function of government regulations.

Accepted Answer

A) True 
 B)False

Question 14

In some industries,multiple competing technologies can coexist peacefully while in others there will be strong pressures for only one technology to succeed.

Accepted Answer

A) True 
 B)False

Question 15

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

Accepted Answer

A)  cost 
B)  fun and image 
C)  environmental friendliness 
D)  risk 
A)  cost 
B)  fun and image 
C)  environmental friendliness 
D)  risk

Question 16

A cell phone network recently called Bill and offered him a great plan.It was a low flat fee on all long distance calls with no roaming charges and unlimited hours to anyone else in the network.However,Bill discovered that so far there were only 3,000 network subscribers nationwide,so he turned down the offer.This company did not have

Accepted Answer

A)  a good marketing idea. 
B)  enough absorptive capacity. 
C)  sufficient network externalities. 
D)  a true innovation. 
A)  a good marketing idea. 
B)  enough absorptive capacity. 
C)  sufficient network externalities. 
D)  a true innovation.

Question 17

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as its learning curve.

Accepted Answer

A) True 
 B)False

Question 18

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

Accepted Answer

A)  steadily improve its word processor software. 
B)  be acquired by a larger company that can take over the development of the product. 
C)  develop a completely new program. 
D)  discontinue production. 
A)  steadily improve its word processor software. 
B)  be acquired by a larger company that can take over the development of the product. 
C)  develop a completely new program. 
D)  discontinue production.

Question 19

The more a technology is adopted,

Accepted Answer

A)  the less valuable it becomes on account of market saturation. 
B)  the more susceptible it becomes to decreasing returns. 
C)  the more complementary goods are available for it. 
D)  the lesser are the possibilities for improvements in the technology. 
A)  the less valuable it becomes on account of market saturation. 
B)  the more susceptible it becomes to decreasing returns. 
C)  the more complementary goods are available for it. 
D)  the lesser are the possibilities for improvements in the technology.

Question 20

When are winner-take-all markets good for consumers?

Accepted Answer

A)  When monopoly costs exceed the value of technological utility and network externality benefits. 
B)  When monopoly costs exceed the value of technological utility. 
C)  When the value of technology utility exceeds monopoly costs. 
D)  When the value of technology utility and network externality benefits exceeds monopoly costs. 
A)  When monopoly costs exceed the value of technological utility and network externality benefits. 
B)  When monopoly costs exceed the value of technological utility. 
C)  When the value of technology utility exceeds monopoly costs. 
D)  When the value of technology utility and network externality benefits exceeds monopoly costs.

Explain what factors affect the technology trajectory and chances of success of a new technology besides its quality and technical advantage.

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Which of the following statement is true about learning curves?

Producers can influence users' expectations of the future installed base and availability of complements

Disetronic is the insulin pump market for diabetics.If Disetronic raises the cost of the pumps to a very high rate and technology development of alternative insulin delivery systems ceases,

Monopoly costs take the form of an s-shape.

Government regulation can make a technology the dominant design.

Due to network externalities,the benefit from using eBay to buy and sell goods decreases with the number of users of eBay.

When a dominant design is established in an industry,manufacturers tend to turn their focus to improving efficiency.

There are never any advantages to a government mandated dominant design of technology.

Vaporware refers to products

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

The steepness of the monopoly cost curve is largely a function of government regulations.

In some industries,multiple competing technologies can coexist peacefully while in others there will be strong pressures for only one technology to succeed.

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as its learning curve.

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

The more a technology is adopted,

When are winner-take-all markets good for consumers?

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters

Exam 4: Standards Battles and Design Dominance

Explain what factors affect the technology trajectory and chances of success of a new technology besides its quality and technical advantage.

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Which of the following statement is true about learning curves?

Producers can influence users' expectations of the future installed base and availability of complements

Disetronic is the insulin pump market for diabetics.If Disetronic raises the cost of the pumps to a very high rate and technology development of alternative insulin delivery systems ceases,

Monopoly costs take the form of an s-shape.

Government regulation can make a technology the dominant design.

Due to network externalities,the benefit from using eBay to buy and sell goods decreases with the number of users of eBay.

When a dominant design is established in an industry,manufacturers tend to turn their focus to improving efficiency.

There are never any advantages to a government mandated dominant design of technology.

Vaporware refers to products

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

The steepness of the monopoly cost curve is largely a function of government regulations.

In some industries,multiple competing technologies can coexist peacefully while in others there will be strong pressures for only one technology to succeed.

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as its learning curve.

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

The more a technology is adopted,

When are winner-take-all markets good for consumers?

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry Part Two Formulating Technological Innovation Strategy

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy Index

Filters