Exam 11: Managing the New Product Development Process

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.This will

TeknoWorld has undertaken a failure modes and effects analysis of a digital identification system it has developed.The scores are as follows: Severity = 4 Likelihood of occurrence = 2 Inability of controls to detect it = 3 What is the risk priority number of the digital identification system?

Talkaphone discovered that teens preferred text messaging and that senior citizens preferred cell phones that could take pictures.It was too expensive to provide the highest quality of both these functions in a cell phone; so they provided a second-tier level of quality,but included both features to appeal to both markets.As a result

The majority of new product development projects result in an economic return.

Bob King is a Senior Vice President at Associated Grocers,and has been assigned to be the project champion for the development and implementation of a software pricing program.Both the buying department and the pricing department have determined that the new software pricing program is worthless,but they do not tell Bob.This is probably because

Computer-aided design (CAD)can provide more designs to choose from,but this slows down the new product development process while project members decide from these designs.

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.What is the last step Pioneer will have to take?

In FEMA,problems are classified according to the time at which they occurred.

Which of the following might be used to determine a company's overall innovation performance?

The go/kill decision points in the stage-gate process include deliverables that are

Jasbar Industries has developed a product with a very short product development cycle.Which of the following results can it expect?

In stage 1 of the stage-gate process,the team builds a business case that includes a defined product,its business justification,and a detailed plan of action for the next stages.

The Marketing Director of Pambiotics says that the company should use _____ rather than a large sample of customers to test market its new PDA because they have the same general needs as the marketplace,but are likely to face them earlier than the bulk of the market.

Those who advocate Quality Function Deployment (QFD)say its one drawback is that it hinders cross-functional communication.

Dr.Aznuck is a Professor of Information Systems at Mountain Home University.She was asked to be a beta tester for the latest version of Microsoft Office a year before it was released because she tends to use such programs in an advanced way and often develops her own solutions to problems with the programs.She made several suggestions for its improvement.She would be called a(n)

The criteria in the go/kill decision points are the questions or metrics used to make the decision regarding whether or not to kill the project or allow it to proceed.

Android Systems developed a robot that was very popular and sold well.However,it never recovered the full cost of product development.This points out that the development efforts must be both

In the product development process,expenditures increase as uncertainty increases.

Bob King,a Senior Vice President at Associated Grocers,called a meeting between the production team and the pricing department.These two groups had an ongoing conflict regarding the development and implementation of a software pricing program.Bob is the product champion for this project and probably wants to stimulate _____ between these two departments.

Talkaphone discovered that teenagers preferred text messaging and that senior citizens preferred cell phones that could take pictures.It was too expensive to provide the highest quality of both these functions in a cell phone so they provided a second-tier level of quality,but included both features to appeal to both markets.What is likely to happen?