Exam 2: Identifying Competitive Advantages

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Identifying competitive advantages can be difficult and explains why they are typically _______.

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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a ________ or ________________.

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The __________ chain consists of all parties involved,directly or indirectly,in obtaining raw materials or a product.

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Which of the following offers an example where Porter's five forces are mostly strong and competition is high?

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Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces Model.Which of the following represents supplier power in the music industry?

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Porter suggests adopting only __________ of the three generic strategies.

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The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers.Victory Wireless offers customers who purchase an iPhone with a two-year subscription a free OtterBox phone case,car charger,ear phones,and speakers.In terms of Porter's Five Forces,what is Victory Wireless attempting to achieve with this marketing strategy?

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If a supplier has high power,what can it do to influence its industry?

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Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?

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A business strategy achieves a specific set of goals,which include __________.

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Updating business strategies is a continuous undertaking,as internal and external environments ________.

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Porter has identified three generic business strategies,including focused,broad cost leadership,and switching strategy.

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Which of the following offers an example where Porter's five forces are mostly weak and competition is low?

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The banking industry has implemented several competitive advantages,including ATMs,online bill-pay services,and electronic statements.Of course,these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These are examples of ___________.

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