Question 1

Identify and explain the factors of an external environment.

Accepted Answer

Factors are competition,economy,politica

Question 2

A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for professional sports.To meet this change,a strategy that most professional teams took was to

Accepted Answer

A) reduce the prices of season tickets 
B) offer an added value to season tickets,such as free parking 
C) include drinks and food as part of the purchase price 
D) create multiple game packages that did not involve the entire season 
A) reduce the prices of season tickets 
B) offer an added value to season tickets,such as free parking 
C) include drinks and food as part of the purchase price 
D) create multiple game packages that did not involve the entire season

Question 3

Approaches to identifying strengths and weaknesses of a sports brand include the following except

Accepted Answer

A) examination of the performance of the marketing mix elements 
B) examination of the firm's customer relationships and ticket renewals 
C) evaluation of the organization's assets 
D) evaluation of the opportunities and threats facing the organization 
A) examination of the performance of the marketing mix elements 
B) examination of the firm's customer relationships and ticket renewals 
C) evaluation of the organization's assets 
D) evaluation of the opportunities and threats facing the organization

Question 4

In a SWOT analysis,the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.

Accepted Answer

A) strengths and weaknesses 
B) opportunities and threats 
C) strengths and opportunities 
D) weaknesses and threats 
A) strengths and weaknesses 
B) opportunities and threats 
C) strengths and opportunities 
D) weaknesses and threats

Question 5

According to the opening vignette,recent changes in foodservice at sporting events include the following except

Accepted Answer

A) serving premium quality food 
B) using technology to improve customer service 
C) investing in stadium-based chain restaurants 
D) offering more value-priced meals 
A) serving premium quality food 
B) using technology to improve customer service 
C) investing in stadium-based chain restaurants 
D) offering more value-priced meals

Question 6

The following statements about good objectives are true except

Accepted Answer

A) they should be detailed enough to know whether the desired impact is achieved 
B) they must be measurable 
C) they must have a deadline or time frame 
D) they should be broad,general statements about what a brand wants to be,do,or become 
A) they should be detailed enough to know whether the desired impact is achieved 
B) they must be measurable 
C) they must have a deadline or time frame 
D) they should be broad,general statements about what a brand wants to be,do,or become

Question 7

Methods of collecting primary data include the following except

Accepted Answer

A) social media 
B) surveys 
C) focus groups 
D) observation 
A) social media 
B) surveys 
C) focus groups 
D) observation

Question 8

The Buying Power Index estimates local market buying power based on disposable income,retail sales,and population of the market area.

Accepted Answer

A) True 
 B)False

Question 9

Sports that entail higher levels of risk to participants typically face greater government regulations.

Accepted Answer

A) True 
 B)False

Question 10

Generic competition involves brands or firms that

Accepted Answer

A) sell either goods or services at the same price 
B) offer goods or services that meet the same or similar customer needs 
C) a customer might consider instead of the purchase of a ticket to a sporting event 
D) target similar customers with comparable products and prices 
A) sell either goods or services at the same price 
B) offer goods or services that meet the same or similar customer needs 
C) a customer might consider instead of the purchase of a ticket to a sporting event 
D) target similar customers with comparable products and prices

Question 11

The first step in the strategic planning process is to

Accepted Answer

A) set goals and objectives 
B) determine values and mission 
C) conduct a situation analysis 
D) gather information 
A) set goals and objectives 
B) determine values and mission 
C) conduct a situation analysis 
D) gather information

Question 12

Objectives are general statements about what an organization wants to be or become.

Accepted Answer

A) True 
 B)False

Question 13

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as opportunities.Which one is not an opportunity?

Accepted Answer

A) economic recovery 
B) missteps by a competitor 
C) growth of customer markets 
D) increase in brand loyal customers 
A) economic recovery 
B) missteps by a competitor 
C) growth of customer markets 
D) increase in brand loyal customers

Question 14

Desired outcomes that have direct impact on an organization's revenues or profits are

Accepted Answer

A) financial objectives 
B) financial goals 
C) communication objectives 
D) communication goals 
A) financial objectives 
B) financial goals 
C) communication objectives 
D) communication goals

Question 15

The total number of hours Americans spend on leisure activities (weekdays plus weekends)is approximately ________ hours per week.

Accepted Answer

A) 5 
B) 10 
C) 15 
D) 20 
A) 5 
B) 10 
C) 15 
D) 20

Question 16

What is the difference between goals and objectives? What are the characteristics of good objectives? Provide an example of a good objective relating to the ticket sales of football games for your university.

Accepted Answer

Goals are general,broad statements of wh

Question 17

In terms of marketing to women,an area where sports properties have made significant progress is

Accepted Answer

A) season and partial season tickets 
B) branded merchandise geared towards females 
C) seminars such as "Football 101" and "Hockey 101" 
D) value-priced food offerings at sports facilities 
A) season and partial season tickets 
B) branded merchandise geared towards females 
C) seminars such as "Football 101" and "Hockey 101" 
D) value-priced food offerings at sports facilities

Question 18

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as threats.Which one is not a threat?

Accepted Answer

A) government deregulation 
B) lower consumer confidence 
C) changes in customers' tastes 
D) presence of new competitors 
A) government deregulation 
B) lower consumer confidence 
C) changes in customers' tastes 
D) presence of new competitors

Question 19

The external environment should most likely be monitored on a regular basis because of

Accepted Answer

A) frequent environmental changes 
B) quickly aging populations 
C) cultural transitions 
D) environmental regulations 
A) frequent environmental changes 
B) quickly aging populations 
C) cultural transitions 
D) environmental regulations

Question 20

In collecting primary data,________ methods tend to be more costly and have relatively low response rates.

Accepted Answer

A) online and face-to-face 
B) mail and face-to-face 
C) telephone and mail 
D) telephone and online 
A) online and face-to-face 
B) mail and face-to-face 
C) telephone and mail 
D) telephone and online

Identify and explain the factors of an external environment.

A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for professional sports.To meet this change,a strategy that most professional teams took was to

Approaches to identifying strengths and weaknesses of a sports brand include the following except

In a SWOT analysis,the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.

According to the opening vignette,recent changes in foodservice at sporting events include the following except

The following statements about good objectives are true except

Methods of collecting primary data include the following except

The Buying Power Index estimates local market buying power based on disposable income,retail sales,and population of the market area.

Sports that entail higher levels of risk to participants typically face greater government regulations.

Generic competition involves brands or firms that

The first step in the strategic planning process is to

Objectives are general statements about what an organization wants to be or become.

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as opportunities.Which one is not an opportunity?

Desired outcomes that have direct impact on an organization's revenues or profits are

The total number of hours Americans spend on leisure activities (weekdays plus weekends)is approximately ________ hours per week.

What is the difference between goals and objectives? What are the characteristics of good objectives? Provide an example of a good objective relating to the ticket sales of football games for your university.

In terms of marketing to women,an area where sports properties have made significant progress is

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as threats.Which one is not a threat?

The external environment should most likely be monitored on a regular basis because of

In collecting primary data,________ methods tend to be more costly and have relatively low response rates.

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters

Exam 3: Understanding the Marketing Environment

Identify and explain the factors of an external environment.

A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for professional sports.To meet this change,a strategy that most professional teams took was to

Approaches to identifying strengths and weaknesses of a sports brand include the following except

In a SWOT analysis,the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.

According to the opening vignette,recent changes in foodservice at sporting events include the following except

The following statements about good objectives are true except

Methods of collecting primary data include the following except

The Buying Power Index estimates local market buying power based on disposable income,retail sales,and population of the market area.

Sports that entail higher levels of risk to participants typically face greater government regulations.

Generic competition involves brands or firms that

The first step in the strategic planning process is to

Objectives are general statements about what an organization wants to be or become.

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as opportunities.Which one is not an opportunity?

Desired outcomes that have direct impact on an organization's revenues or profits are

The total number of hours Americans spend on leisure activities (weekdays plus weekends)is approximately ________ hours per week.

What is the difference between goals and objectives? What are the characteristics of good objectives? Provide an example of a good objective relating to the ticket sales of football games for your university.

In terms of marketing to women,an area where sports properties have made significant progress is

Anthony is reviewing the SWOT analysis conducted by his marketing team.The following were identified as threats.Which one is not a threat?

The external environment should most likely be monitored on a regular basis because of

In collecting primary data,________ methods tend to be more costly and have relatively low response rates.

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters