Question 1

The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.

Accepted Answer

A) social responsibility 
B) cause-related marketing 
C) green marketing 
D) greenwashing 
A) social responsibility 
B) cause-related marketing 
C) green marketing 
D) greenwashing

Question 2

All of the following could be examples of weaknesses in a SWOT analysis except

Accepted Answer

A) high employee turnover 
B) low cost structure 
C) limited geographic market reach 
D) limited product offering 
A) high employee turnover 
B) low cost structure 
C) limited geographic market reach 
D) limited product offering

Question 3

The following are examples of financial objectives except

Accepted Answer

A) increase merchandise sales online by 10% 
B) increase brand awareness by 20% 
C) expand operations into one new market 
D) convert 50 first-time attendees to multi-game ticket packages 
A) increase merchandise sales online by 10% 
B) increase brand awareness by 20% 
C) expand operations into one new market 
D) convert 50 first-time attendees to multi-game ticket packages

Question 4

Since the Colorado Rockies baseball team does not have any direct competitor within 500 miles of Denver,it does not need to worry about the competition factor of the external marketing environment.

Accepted Answer

A) True 
 B)False

Question 5

Horse racing typically faces greater government regulations than industry regulations.

Accepted Answer

A) True 
 B)False

Question 6

In terms of ethnic diversity,each of the following statements is true except

Accepted Answer

A) growth rates for Whites has slowed 
B) growth rates for Hispanics has increased 
C) growth rates for Asians has slowed 
D) growth rates for Blacks has slowed 
A) growth rates for Whites has slowed 
B) growth rates for Hispanics has increased 
C) growth rates for Asians has slowed 
D) growth rates for Blacks has slowed

Question 7

Of the 12 franchises added or relocated during 1990-2000,ten located in the ________ regions of the U.S.

Accepted Answer

A) northeast and midwest 
B) south and midwest 
C) northwest and west 
D) south and west 
A) northeast and midwest 
B) south and midwest 
C) northwest and west 
D) south and west

Question 8

The following are ways of translating SWOT analysis findings into marketing strategies except

Accepted Answer

A) matching strengths with external opportunities 
B) turning threats into strengths 
C) avoiding exposure to weaknesses or threats 
D) converting weaknesses into strengths 
A) matching strengths with external opportunities 
B) turning threats into strengths 
C) avoiding exposure to weaknesses or threats 
D) converting weaknesses into strengths

Question 9

Brad is the marketing manager for a minor league baseball team in New Orleans.He noticed that attendance fell during the Jazz Festival.This is an example of

Accepted Answer

A) generic competition 
B) brand competition 
C) price competition 
D) category competition 
A) generic competition 
B) brand competition 
C) price competition 
D) category competition

The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.

All of the following could be examples of weaknesses in a SWOT analysis except

The following are examples of financial objectives except

Since the Colorado Rockies baseball team does not have any direct competitor within 500 miles of Denver,it does not need to worry about the competition factor of the external marketing environment.

Horse racing typically faces greater government regulations than industry regulations.

In terms of ethnic diversity,each of the following statements is true except

Of the 12 franchises added or relocated during 1990-2000,ten located in the ________ regions of the U.S.

The following are ways of translating SWOT analysis findings into marketing strategies except

Brad is the marketing manager for a minor league baseball team in New Orleans.He noticed that attendance fell during the Jazz Festival.This is an example of

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

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Exam 3: Understanding the Marketing Environment

The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.

All of the following could be examples of weaknesses in a SWOT analysis except

The following are examples of financial objectives except

Since the Colorado Rockies baseball team does not have any direct competitor within 500 miles of Denver,it does not need to worry about the competition factor of the external marketing environment.

Horse racing typically faces greater government regulations than industry regulations.

In terms of ethnic diversity,each of the following statements is true except

Of the 12 franchises added or relocated during 1990-2000,ten located in the ________ regions of the U.S.

The following are ways of translating SWOT analysis findings into marketing strategies except

Brad is the marketing manager for a minor league baseball team in New Orleans.He noticed that attendance fell during the Jazz Festival.This is an example of

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters