Exam 3: Understanding the Marketing Environment

The economic indicator that tracks monthly changes in the amount consumers spend for a representative basket of goods and services is the

How would declining consumer confidence and sentiment most likely affect sports brands?

Because consumers have less leisure time,commitments to multi-game ticket packages for spectator sports are easier to attain.

Cultural differences among the various ethnic groups can be used to not only market game/event tickets but to create advertising and marketing materials that speak to each ethnic group.

Courtney has been asked by her marketing director to collect information about cities that have the highest concentration of NASCAR fans.The best secondary source for this information would be

The economic indicator that measures consumers' beliefs about future business conditions,job market,and personal income is the

Recent events in ________ have created controversy about unfairness.As a result Congress has held hearings to consider if the industry should be subject to antitrust laws of the Sherman Act.

The external marketing environment is the term used to describe characteristics,developments,and trends occurring outside an organization that could potentially impact it.

While industry regulation agencies impact how sports properties market themselves,they also provide greater latitude.

A recent popular trend in foodservice at sporting events is "all-you-can-eat" seats.

The amount of time Americans spend each week on leisure activities has declined.

Outline the steps in the strategic planning process.

The second step in the strategic planning process is to

Jonathan wants to get an idea of what fans are talking about and what they think of his sports team.The best secondary source for this information would be

Foodservice operations at sports properties have sped up the process of serving customers through the following technologies except

Recent review of U.S.census data shows the fastest growth rates are for the ________ regions.

The fifth step in the strategic planning process is to

William needs to collect data about sports sponsorships.The best secondary source for this information would be

Because of the difficulties associated with self-regulation,most sports brands and industries prefer government regulation and oversight.

A hockey team in Cincinnati has to consider other forms of entertainment,such as water parks,movie theaters,and even dining out,as competitors.This situation describes