Question 1

Paperless tickets offer value to sports properties in the following ways except

Accepted Answer

A) reducing printing and delivery expenses 
B) expanding ticket sales in the secondary market 
C) providing information about ticket holders 
D) identifying future prospects for ticket sales 
A) reducing printing and delivery expenses 
B) expanding ticket sales in the secondary market 
C) providing information about ticket holders 
D) identifying future prospects for ticket sales

Question 2

The production,distribution,and promotion of products that promote environmental protection is

Accepted Answer

A) social responsibility 
B) cause-related marketing 
C) green marketing 
D) greenwashing 
A) social responsibility 
B) cause-related marketing 
C) green marketing 
D) greenwashing

Question 3

A study by Pew Research examined the interest of women in sports.The following statements are findings of the research except

Accepted Answer

A) 10% of women follow sports very closely 
B) most women do not identify themselves as sports fans 
C) 40% of women follow sports somewhat closely 
D) less women have an interest in sports than men 
A) 10% of women follow sports very closely 
B) most women do not identify themselves as sports fans 
C) 40% of women follow sports somewhat closely 
D) less women have an interest in sports than men

Question 4

Nearly ________ percent of the fan base for minor league baseball is female,which has altered the way minor league teams market their brands.

Accepted Answer

A) 20 
B) 35 
C) 50 
D) 65 
A) 20 
B) 35 
C) 50 
D) 65

Question 5

Which of the following technologies tried by sports properties turned out to be more costly than the benefits it produced?

Accepted Answer

A) cashless systems for concessions 
B) paperless tickets 
C) wireless in-game communications for sports stats and replays 
D) loyalty programs that offered rewards for frequent attendance 
A) cashless systems for concessions 
B) paperless tickets 
C) wireless in-game communications for sports stats and replays 
D) loyalty programs that offered rewards for frequent attendance

Question 6

Explain the concept of a SWOT analysis.Give an example of each component.

Accepted Answer

SWOT stands for strengths and weaknesses

Question 7

In conducting a SWOT analysis,which of the following questions is least useful in determining if an issue is external or internal?

Accepted Answer

A) If our organization went away,would the issue go away? 
B) Do other organizations in the industry face this same issue? 
C) How will this issue affect government regulations? 
D) Can this issue be controlled by our organization? 
A) If our organization went away,would the issue go away? 
B) Do other organizations in the industry face this same issue? 
C) How will this issue affect government regulations? 
D) Can this issue be controlled by our organization?

Question 8

Brand competition involves brands or firms that

Accepted Answer

A) sell either goods or services at the same price 
B) offer goods or services that meet the same or similar customer needs 
C) a customer might consider when making utilitarian purchases 
D) target similar customers with comparable products and prices 
A) sell either goods or services at the same price 
B) offer goods or services that meet the same or similar customer needs 
C) a customer might consider when making utilitarian purchases 
D) target similar customers with comparable products and prices

Question 9

Competition for sports entertainment can be classified as each of the following categories except

Accepted Answer

A) brand competition 
B) category competition 
C) generic competition 
D) price competition 
A) brand competition 
B) category competition 
C) generic competition 
D) price competition

Question 10

The economic indicator that provides a quarterly estimate of the output of goods and services by labor and property in the U.S.is the

Accepted Answer

A) Consumer Sentiment Index 
B) Gross Domestic Product 
C) Buying Power Index 
D) Consumer Confidence Index 
A) Consumer Sentiment Index 
B) Gross Domestic Product 
C) Buying Power Index 
D) Consumer Confidence Index

Question 11

Discuss the various ways technology has modified how sports are consumed.

Accepted Answer

Technologies adapted by sports propertie

Question 12

Identify and discuss the sociodemographic trends that impact marketing practices.

Accepted Answer

Aging population,greater ethni

Question 13

The generation that will have significant impact on businesses in the foreseeable future is

Accepted Answer

A) baby boomers 
B) Generation X 
C) Generation Y 
D) Millennials 
A) baby boomers 
B) Generation X 
C) Generation Y 
D) Millennials

Question 14

Objectives state the outcomes,or what should be achieved as a result of the investment in marketing activities.

Accepted Answer

A) True 
 B)False

Question 15

The primary benefit of collecting primary data over using secondary data is

Accepted Answer

A) lower costs than secondary data 
B) applicable to a specific issue 
C) faster access to the data 
D) greater accuracy than secondary data 
A) lower costs than secondary data 
B) applicable to a specific issue 
C) faster access to the data 
D) greater accuracy than secondary data

Question 16

Which of the following facts about the buying power of women is false?

Accepted Answer

A) 60% of Internet users are women,but they purchase less online than men. 
B) 90% of women hold veto power over family buying decisions. 
C) 75% of all mothers are now in the workforce. 
D) 70% of all new businesses are now started by women. 
A) 60% of Internet users are women,but they purchase less online than men. 
B) 90% of women hold veto power over family buying decisions. 
C) 75% of all mothers are now in the workforce. 
D) 70% of all new businesses are now started by women.

Question 17

The opportunities and challenges of marketing to the 65+ age group include the following except

Accepted Answer

A) they have more leisure time 
B) they have higher incomes 
C) baseball is their favorite sport 
D) football is their least favorite sport 
A) they have more leisure time 
B) they have higher incomes 
C) baseball is their favorite sport 
D) football is their least favorite sport

Question 18

While the economic environment cannot be controlled by a sports property,it is important to monitor because it does impact marketing decisions.

Accepted Answer

A) True 
 B)False

Question 19

The following are characteristics of objectives except

Accepted Answer

A) specific 
B) outcome oriented 
C) measurable 
D) broadly stated 
A) specific 
B) outcome oriented 
C) measurable 
D) broadly stated

Question 20

In terms of the external marketing analysis,technology should be thought of as

Accepted Answer

A) advances in both computerization and communications 
B) advances in computers and related information processing technologies 
C) ways tasks are accomplished and new methods of conducting business 
D) inventions that alter the way sports brands are played or consumed 
A) advances in both computerization and communications 
B) advances in computers and related information processing technologies 
C) ways tasks are accomplished and new methods of conducting business 
D) inventions that alter the way sports brands are played or consumed

Paperless tickets offer value to sports properties in the following ways except

The production,distribution,and promotion of products that promote environmental protection is

A study by Pew Research examined the interest of women in sports.The following statements are findings of the research except

Nearly ________ percent of the fan base for minor league baseball is female,which has altered the way minor league teams market their brands.

Which of the following technologies tried by sports properties turned out to be more costly than the benefits it produced?

Explain the concept of a SWOT analysis.Give an example of each component.

In conducting a SWOT analysis,which of the following questions is least useful in determining if an issue is external or internal?

Brand competition involves brands or firms that

Competition for sports entertainment can be classified as each of the following categories except

The economic indicator that provides a quarterly estimate of the output of goods and services by labor and property in the U.S.is the

Discuss the various ways technology has modified how sports are consumed.

Identify and discuss the sociodemographic trends that impact marketing practices.

The generation that will have significant impact on businesses in the foreseeable future is

Objectives state the outcomes,or what should be achieved as a result of the investment in marketing activities.

The primary benefit of collecting primary data over using secondary data is

Which of the following facts about the buying power of women is false?

The opportunities and challenges of marketing to the 65+ age group include the following except

While the economic environment cannot be controlled by a sports property,it is important to monitor because it does impact marketing decisions.

The following are characteristics of objectives except

In terms of the external marketing analysis,technology should be thought of as

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

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Exam 3: Understanding the Marketing Environment

Paperless tickets offer value to sports properties in the following ways except

The production,distribution,and promotion of products that promote environmental protection is

A study by Pew Research examined the interest of women in sports.The following statements are findings of the research except

Nearly ________ percent of the fan base for minor league baseball is female,which has altered the way minor league teams market their brands.

Which of the following technologies tried by sports properties turned out to be more costly than the benefits it produced?

Explain the concept of a SWOT analysis.Give an example of each component.

In conducting a SWOT analysis,which of the following questions is least useful in determining if an issue is external or internal?

Brand competition involves brands or firms that

Competition for sports entertainment can be classified as each of the following categories except

The economic indicator that provides a quarterly estimate of the output of goods and services by labor and property in the U.S.is the

Discuss the various ways technology has modified how sports are consumed.

Identify and discuss the sociodemographic trends that impact marketing practices.

The generation that will have significant impact on businesses in the foreseeable future is

Objectives state the outcomes,or what should be achieved as a result of the investment in marketing activities.

The primary benefit of collecting primary data over using secondary data is

Which of the following facts about the buying power of women is false?

The opportunities and challenges of marketing to the 65+ age group include the following except

While the economic environment cannot be controlled by a sports property,it is important to monitor because it does impact marketing decisions.

The following are characteristics of objectives except

In terms of the external marketing analysis,technology should be thought of as

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters