Exam 3: Understanding the Marketing Environment

Until the 1970s ________ could not get a bank loan without a co-signer,and in the 1980s many states did not allow them to have only their names on a property deed.

(Multiple Choice)

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Question 41

Of the professional sports,the one that is exempt from the antitrust laws created by the Sherman Act is

(Multiple Choice)

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Question 42

Goals are broad statements that are not necessarily measurable as stated.

(True/False)

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Question 43

A customer relationship management system (CRM)would least likely enable marketers to identify customers based on

(Multiple Choice)

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Question 44

The third step in the strategic planning process is to

(Multiple Choice)

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Question 45

Technology can impact sports in the following ways except by

(Multiple Choice)

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Question 46

The factors of an external marketing environment include the following except

(Multiple Choice)

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Question 47

The following indicators are aggregate measures of consumer activities that can provide evidence of consumer spending on sports except

(Multiple Choice)

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Question 48

Sociodemographic trends that have recently impacted sports marketing include the following except

(Multiple Choice)

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Question 49

Consumers have a limited amount of money they can spend.When an individual thinks about paying bills,saving money,purchasing food,buying gas for the car,or purchasing clothes instead of purchasing a ticket to a professional basketball game,it is

(Multiple Choice)

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(34)

Question 50

Values are a system of shared beliefs,customs,behaviors,and artifacts that members of a society use to cope with their world and one another.

(True/False)

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Question 51

Explain the concept of MAC as it relates to a SWOT analysis.

(Essay)

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Question 52

The ultimate goal of industry regulation agencies,such as the U.S.Golf Association,is to

(Multiple Choice)

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Question 53

Over 80% of consumers believe companies have a responsibility to support causes.

(True/False)

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Question 54

Category competition involves brands or firms that

(Multiple Choice)

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Question 55

The following are examples of communication objectives except

(Multiple Choice)

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Question 56

In a SWOT analysis,the ________ are internal characteristics or issues in the sports property.

(Multiple Choice)

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Question 57

Of the different categories of competitors that must be considered when analyzing the competition,the category of least concern would be

(Multiple Choice)

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Question 58

Monitoring competition requires the following except

(Multiple Choice)

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Question 59

Most sports properties are monitored by industry regulators and are not required to comply with government agencies.

(True/False)

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(43)

Question 60

Showing 41 - 60 of 109

Until the 1970s ________ could not get a bank loan without a co-signer,and in the 1980s many states did not allow them to have only their names on a property deed.

Of the professional sports,the one that is exempt from the antitrust laws created by the Sherman Act is

Goals are broad statements that are not necessarily measurable as stated.

A customer relationship management system (CRM)would least likely enable marketers to identify customers based on

The third step in the strategic planning process is to

Technology can impact sports in the following ways except by

The factors of an external marketing environment include the following except

The following indicators are aggregate measures of consumer activities that can provide evidence of consumer spending on sports except

Sociodemographic trends that have recently impacted sports marketing include the following except

Consumers have a limited amount of money they can spend.When an individual thinks about paying bills,saving money,purchasing food,buying gas for the car,or purchasing clothes instead of purchasing a ticket to a professional basketball game,it is

Values are a system of shared beliefs,customs,behaviors,and artifacts that members of a society use to cope with their world and one another.

Explain the concept of MAC as it relates to a SWOT analysis.

The ultimate goal of industry regulation agencies,such as the U.S.Golf Association,is to

Over 80% of consumers believe companies have a responsibility to support causes.

Category competition involves brands or firms that

The following are examples of communication objectives except

In a SWOT analysis,the ________ are internal characteristics or issues in the sports property.

Of the different categories of competitors that must be considered when analyzing the competition,the category of least concern would be

Monitoring competition requires the following except

Most sports properties are monitored by industry regulators and are not required to comply with government agencies.

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

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