Exam 12: Services: The Intangible Product

Explain the three types of distribution centres.

Wills Cycles is the largest seller of Rober Bicycles in Manitoba.The firm ships products directly from Rober's manufacturing plant and sells the products to smaller firms across Manitoba.Wills Cycles is a:

Which of the following tools is commonly used in a pull strategy?

A distribution channel is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.

RFX Cycles is a manufacturer of bicycles.The firm is the only manufacturer of cycles in the country and controls and imposes terms on all its supply chain partners although it has no legal obligations.This is an example of a(n)_____ vertical marketing system.

Firms that sell products directly to consumers are called:

_____ inventory management system is designed to deliver less merchandise on a more frequent basis.

An exclusive distribution strategy is designed to get products into as many outlets as possible.

Which of the following actions of a manufacturer is most likely to increase distribution intensity?

Explain how supply chain management affects marketing.

In a conventional distribution channel,relationships between members often are based on the argument over the:

A system in which independent firms at different levels of the supply chain join together through agreements to obtain economies of scale and co-ordination and to reduce conflict is referred to as a(n)_____ vertical marketing system.

A facility for the receipt,storage,and redistribution of goods to company stores or customers that may be operated by retailers,manufacturers,or distribution specialists is called a:

The computer-to-computer transfer of business documents from a retailer to a vendor and back is called a(n):

Canmart is the largest retailer in Canada.The firm,because of its large scale of operation,has absolute control over the elements in its supply chain,including distributors and retailers.This is an example of a(n)_____ marketing system.

A flow chart representing multichannel distribution -Jake walks into a store that has many cellphone brands and buys a phone for his personal use.Which of the following segments does Jake belong to?

A retailer displays a huge billboard of the products of a manufacturer to attract consumers.This is an example of the retailer's:

Josfer requires its intermediaries to sell goods to other intermediaries,whenever possible.The intermediaries,in this case,are performing which function?

Conflicts in a distribution channel are generally more pronounced when:

Logistics was traditionally the responsibility of: