Question 1

An electronic document that a supplier sends a retailer before a shipment to tell the retailer exactly what to expect in the shipment is called a(n):

Accepted Answer

A)  supplier dispatch file. 
B)  quick shipment response. 
C)  advanced shipping notice. 
D)  lead-time script. 
E)  purchase document. 
A)  supplier dispatch file. 
B)  quick shipment response. 
C)  advanced shipping notice. 
D)  lead-time script. 
E)  purchase document.

Question 2

A firm that adopts selective distribution will have only one retailer in a geographic area.

Accepted Answer

A) True 
 B)False

Question 3

A key advantage of a radio frequency identification tag is that it:

Accepted Answer

A)  helps deliver less merchandise on a more frequent basis. 
B)  co-ordinates deliveries to distribution centres. 
C)  eliminates the need to handle items individually. 
D)  prevents distribution centres from receiving whole truckloads of merchandise. 
E)  enables manufacturers and distributors to increase overall inventory. 
A)  helps deliver less merchandise on a more frequent basis. 
B)  co-ordinates deliveries to distribution centres. 
C)  eliminates the need to handle items individually. 
D)  prevents distribution centres from receiving whole truckloads of merchandise. 
E)  enables manufacturers and distributors to increase overall inventory.

Question 4

A chart representing direct and indirect distribution  
-Which of the following companies follow direct distribution?

Accepted Answer

A)  RSS Associates,a firm that sells through exclusive distribution 
B)  BS Manufacturing,a firm that uses intense distribution 
C)  Albex,which sells agricultural machinery through agencies 
D)  Dell,which sells to customers through independent vendors 
E)  DX Textiles,which sells apparel through company-owned showrooms 
A)  RSS Associates,a firm that sells through exclusive distribution 
B)  BS Manufacturing,a firm that uses intense distribution 
C)  Albex,which sells agricultural machinery through agencies 
D)  Dell,which sells to customers through independent vendors 
E)  DX Textiles,which sells apparel through company-owned showrooms

Question 5

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Accepted Answer

A) True 
 B)False

Question 6

Charles Associates is a retail outlet that sells smartphones.The store provides its customers with convenient installment payment options to facilitate the purchase of high-end phones.Which of the following functions is most closely associated with providing installment options?

Accepted Answer

A)  Financing 
B)  Risk taking 
C)  Buying 
D)  Promotion 
E)  Physical distribution 
A)  Financing 
B)  Risk taking 
C)  Buying 
D)  Promotion 
E)  Physical distribution

Question 7

Josfer stores finished goods at resellers' storehouses rather than at the company's warehouse.This is an example of which function that intermediaries perform?

Accepted Answer

A)  Transactional 
B)  Supportive 
C)  Logistical 
D)  Facilitating 
E)  Collaborating 
A)  Transactional 
B)  Supportive 
C)  Logistical 
D)  Facilitating 
E)  Collaborating

Question 8

An advanced shipping notice is an electronic purchase order that retailers send to suppliers.

Accepted Answer

A) True 
 B)False

Question 9

The black and white bar code found on most merchandise is called a(n):

Accepted Answer

A)  universal product code. 
B)  point-of-sale record. 
C)  RFID tag. 
D)  process card. 
E)  proof of purchase. 
A)  universal product code. 
B)  point-of-sale record. 
C)  RFID tag. 
D)  process card. 
E)  proof of purchase.

Question 10

The person who co-ordinates deliveries to distribution centres is called a:

Accepted Answer

A)  wholesaler. 
B)  retailer. 
C)  dealer. 
D)  distributor. 
E)  dispatcher. 
A)  wholesaler. 
B)  retailer. 
C)  dealer. 
D)  distributor. 
E)  dispatcher.

Question 11

In a strategic relationship,members are committed to maintaining a long-term relationship.

Accepted Answer

A) True 
 B)False

Question 12

A contractual agreement between two firms that allows one of the firms to operate a retail outlet,using a name and format developed and supported by the other firm,is called:

Accepted Answer

A)  outsourcing. 
B)  franchising. 
C)  patenting. 
D)  consulting. 
E)  cross-licensing. 
A)  outsourcing. 
B)  franchising. 
C)  patenting. 
D)  consulting. 
E)  cross-licensing.

Question 13

Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Accepted Answer

A)  business segment 1. 
B)  business segment 2. 
C)  the sales force. 
D)  consumer segment 1. 
E)  consumer segment 2. 
A)  business segment 1. 
B)  business segment 2. 
C)  the sales force. 
D)  consumer segment 1. 
E)  consumer segment 2.

Question 14

Which of the following entities is

Accepted Answer

A)  Wholesaler 
B)  Retailer 
C)  Manufacturer 
D)  Distributor 
E)  Franchisee 
A)  Wholesaler 
B)  Retailer 
C)  Manufacturer 
D)  Distributor 
E)  Franchisee

Question 15

The process of recording the receipt of merchandise as it arrives at a distribution centre or store is referred to as:

Accepted Answer

A)  receiving. 
B)  checking. 
C)  dispatching. 
D)  shipping. 
E)  merchandising. 
A)  receiving. 
B)  checking. 
C)  dispatching. 
D)  shipping. 
E)  merchandising.

Question 16

In which of the following instances is the company engaging in direct marketing?

Accepted Answer

A)  Selling to a commercial firm through salespeople 
B)  Selling to retail stores in Canada 
C)  Selling to large shopping malls 
D)  Selling through a third-party website 
E)  Selling through a large exclusive dealer 
A)  Selling to a commercial firm through salespeople 
B)  Selling to retail stores in Canada 
C)  Selling to large shopping malls 
D)  Selling through a third-party website 
E)  Selling through a large exclusive dealer

Question 17

Successful strategic relationships develop because both parties:

Accepted Answer

A)  only make intangible investments in the relationship. 
B)  make credible commitments to the relationship. 
C)  have dissimilar goals and varied interests. 
D)  share only limited information with one another. 
E)  focus on maintaining the relationship for a short period. 
A)  only make intangible investments in the relationship. 
B)  make credible commitments to the relationship. 
C)  have dissimilar goals and varied interests. 
D)  share only limited information with one another. 
E)  focus on maintaining the relationship for a short period.

Question 18

Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

Accepted Answer

A)  Personal selling 
B)  Push distribution 
C)  Direct marketing 
D)  Pull distribution 
E)  Demand generation 
A)  Personal selling 
B)  Push distribution 
C)  Direct marketing 
D)  Pull distribution 
E)  Demand generation

Question 19

With a push strategy,a manufacturer focuses its promotional efforts on:

Accepted Answer

A)  channel members to convince them to carry its product. 
B)  customers to create more demand for specific brands. 
C)  reducing the number of its intermediaries. 
D)  creating demand for the company's products as a whole. 
E)  selling products by using new channels such as the Internet. 
A)  channel members to convince them to carry its product. 
B)  customers to create more demand for specific brands. 
C)  reducing the number of its intermediaries. 
D)  creating demand for the company's products as a whole. 
E)  selling products by using new channels such as the Internet.

Question 20

Which of the following is an example of a facilitating function that Josfer's supply chain partners might perform?

Accepted Answer

A)  They maintain inventory and protect goods. 
B)  They purchase goods from Josfer. 
C)  They own the finished goods of Josfer. 
D)  They transact with potential customers. 
E)  They extend credit to Josfer's customers. 
A)  They maintain inventory and protect goods. 
B)  They purchase goods from Josfer. 
C)  They own the finished goods of Josfer. 
D)  They transact with potential customers. 
E)  They extend credit to Josfer's customers.

An electronic document that a supplier sends a retailer before a shipment to tell the retailer exactly what to expect in the shipment is called a(n):

A firm that adopts selective distribution will have only one retailer in a geographic area.

A key advantage of a radio frequency identification tag is that it:

A chart representing direct and indirect distribution -Which of the following companies follow direct distribution?

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Charles Associates is a retail outlet that sells smartphones.The store provides its customers with convenient installment payment options to facilitate the purchase of high-end phones.Which of the following functions is most closely associated with providing installment options?

Josfer stores finished goods at resellers' storehouses rather than at the company's warehouse.This is an example of which function that intermediaries perform?

An advanced shipping notice is an electronic purchase order that retailers send to suppliers.

The black and white bar code found on most merchandise is called a(n):

The person who co-ordinates deliveries to distribution centres is called a:

In a strategic relationship,members are committed to maintaining a long-term relationship.

A contractual agreement between two firms that allows one of the firms to operate a retail outlet,using a name and format developed and supported by the other firm,is called:

Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Which of the following entities is

The process of recording the receipt of merchandise as it arrives at a distribution centre or store is referred to as:

In which of the following instances is the company engaging in direct marketing?

Successful strategic relationships develop because both parties:

Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

With a push strategy,a manufacturer focuses its promotional efforts on:

Which of the following is an example of a facilitating function that Josfer's supply chain partners might perform?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 12: Services: The Intangible Product

An electronic document that a supplier sends a retailer before a shipment to tell the retailer exactly what to expect in the shipment is called a(n):

A firm that adopts selective distribution will have only one retailer in a geographic area.

A key advantage of a radio frequency identification tag is that it:

A chart representing direct and indirect distribution -Which of the following companies follow direct distribution?

A contractual vertical marketing system is characterized by firms that are highly interdependent.

Charles Associates is a retail outlet that sells smartphones.The store provides its customers with convenient installment payment options to facilitate the purchase of high-end phones.Which of the following functions is most closely associated with providing installment options?

Josfer stores finished goods at resellers' storehouses rather than at the company's warehouse.This is an example of which function that intermediaries perform?

An advanced shipping notice is an electronic purchase order that retailers send to suppliers.

The black and white bar code found on most merchandise is called a(n):

The person who co-ordinates deliveries to distribution centres is called a:

In a strategic relationship,members are committed to maintaining a long-term relationship.

A contractual agreement between two firms that allows one of the firms to operate a retail outlet,using a name and format developed and supported by the other firm,is called:

Fred owns a small retail showroom.He buys merchandise from a larger dealer that sells to most of the retailers in the area.Fred belongs to:

Which of the following entities is

The process of recording the receipt of merchandise as it arrives at a distribution centre or store is referred to as:

In which of the following instances is the company engaging in direct marketing?

Successful strategic relationships develop because both parties:

Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

With a push strategy,a manufacturer focuses its promotional efforts on:

Which of the following is an example of a facilitating function that Josfer's supply chain partners might perform?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters