Exam 12: Services: The Intangible Product

Floras's flower distribution in the United States is carried out entirely through Frag Flower,a U.S.flower retailer.Which of the following distribution strategies is the company using in the United States?

DX Motors has established legal relationships with its suppliers and distributors in such a way as to establish overall economies of scale and to reduce conflict.This is an example of a(n)_____ vertical marketing system.

Prime Stores is located in Prince Albert,Saskatchewan.The store displays different types of home furniture,and most of the store's business comes from individual consumers.The firm displays products of many manufacturers.Prime Stores is a(n):

AK Associates is a firm that buys products from various manufacturing companies and resells the goods to other businesses.AK Associates is an example of a:

Which of the following tools is commonly used in a push strategy?

A dispatcher is a person who procures raw materials for a manufacturer.

Green Constructions is a leading name in the construction business and is the major client for a new steel manufacturing unit,Mansion Steels.However,Green Constructions,being the dominant channel member,has total control over the relationship.This is an example of a(n)_____ vertical marketing system.

Explain a distribution channel.

One or more intermediaries work with manufacturers to provide goods and services to consumers with indirect distribution channels.

Which of the following strategies is designed to get products into as many outlets as possible?

With a pull strategy,a manufacturer focuses its promotional efforts on:

Exclusive distribution strategy refers to granting special rights to sell to one or very few retail customers so no other customers can sell a particular brand.

Which of the following combines the entrepreneurial advantages of owning a business with the efficiencies of vertical marketing systems that function under single ownership?

Floras's major revenue generators are Canada and Mexico.The company attempts to get products into as many outlets as possible in these countries.Which of the following distribution strategies is the company using in Canada and Mexico?

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is referred to as:

Value Inc.is a manufacturer of high-definition televisions.The firm sells its products through external resellers.The resellers transport the products to the buyers' location and take care of the installation.The functions performed by the reseller exemplify which function performed by intermediaries?

The marketing intermediaries provide Josfer information about its customers.This is an example of which function that intermediaries perform?

Ryan,who works in a distribution centre,co-ordinates its activities.He assigns time slots for the shipments that arrive at the distribution centre.Ryan is working as a:

A soda manufacturing company sells its products to supermarkets and stores across Canada through its own distribution network.Which of the following is absent in this situation?

A company with a corporate vertical marketing system is most likely to: