Exam 12: Services: The Intangible Product

Floras Inc.has only eight distributors in China,which helps the firm control the flow of goods in the country.This is an example of a(n)_____ distribution strategy.

Fine Computers Inc.is a manufacturer of personal computers and computer parts.The company sells all its products by allowing customers to select specific products they want and place orders online.This distribution system is an example of which type of distribution?

Which of the following statements about strategic relationships is true?

Which of the following is an example of a facilitating function that intermediaries perform?

A supply chain system in which there is no common ownership and no contractual relationships,but the dominant channel member controls the channel relationship is referred to as a(n)_____ vertical marketing system.

A retail store that sells multiple brands helps brands obtain competitive intelligence about the customers.Which of the following intermediary functions does this relate to?

Describe a contractual vertical marketing system.

Which of the following distribution strategies grants rights to sell to one or very few retail customers so that no other store can sell a particular brand?

RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

Explain how distribution channels add value.

The integration of two or more activities to plan,implement,and control the efficient flow of raw materials,in-process inventory,and finished goods from the point of origin to the point of consumption is called:

A supply chain relationship in which members are committed to maintaining long-term interactions and investing in mutually beneficial opportunities is referred to as a(n)_____ relationship.

Compare and contrast distribution channel,supply chain,and logistics management.

The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called the:

The number of channel members to use at each level of the supply chain is called:

Which of the following is key to developing successful strategic relationships?

Describe the common logistical functions that intermediaries perform.

Which of the following is an advantage of just-in-time systems?

Which of the following gives both members of a strategic relationship an incentive to pool their strengths and abilities and exploit potential opportunities together?

Most U.S.companies pay listing fees to get shelf space in retail outlets.Which of the following factors has contributed the most to the advent of listing fees?