Question 1

Jacob visits Dell's website and places an online order for a personal computer.Jacob belongs to:

Accepted Answer

A)  business segment 1. 
B)  business segment 2. 
C)  the sales force. 
D)  consumer segment 1. 
E)  consumer segment 2. 
A)  business segment 1. 
B)  business segment 2. 
C)  the sales force. 
D)  consumer segment 1. 
E)  consumer segment 2.

Question 2

Distribution intensity refers to the number of channel members used at each level of the supply chain.

Accepted Answer

A) True 
 B)False

Question 3

Direct distribution channels allow manufacturers to:

Accepted Answer

A)  create more inventory in distribution. 
B)  deal directly with consumers. 
C)  purchase goods for resale. 
D)  transfer the risk of ownership. 
E)  secure shelf space in retail outlets. 
A)  create more inventory in distribution. 
B)  deal directly with consumers. 
C)  purchase goods for resale. 
D)  transfer the risk of ownership. 
E)  secure shelf space in retail outlets.

Question 4

Wholesalers do not take title to the products that they sell.

Accepted Answer

A) True 
 B)False

Question 5

Channel conflict results when supply chain members have similar goals,roles,or rewards.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of a logistical function that intermediaries perform?

Accepted Answer

A)  Promoting products to attract consumers 
B)  Purchasing goods for resale 
C)  Maintaining inventory 
D)  Extending credit to customers 
E)  Sharing competitive intelligence about customers 
A)  Promoting products to attract consumers 
B)  Purchasing goods for resale 
C)  Maintaining inventory 
D)  Extending credit to customers 
E)  Sharing competitive intelligence about customers

Question 7

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

Accepted Answer

A)  administered 
B)  corporate 
C)  co-ordinative 
D)  contractual 
E)  member control 
A)  administered 
B)  corporate 
C)  co-ordinative 
D)  contractual 
E)  member control

Question 8

What is franchising?

Accepted Answer

Franchising is a contractual agreement b

Question 9

Delight Supermarkets is a retail company that sells the products of IFS Appliances in Canada.IFS Appliances do not have any other retail partners in Canada.What type of distribution strategy is this?

Accepted Answer

A)  Extensive 
B)  Selective 
C)  Intensive 
D)  Exclusive 
E)  Geographical 
A)  Extensive 
B)  Selective 
C)  Intensive 
D)  Exclusive 
E)  Geographical

Question 10

Distribution channels add value for customers because they:

Accepted Answer

A)  are the most important component of product promotions 
B)  conduct multiple quality reviews for a product 
C)  do not include external entities or vendors 
D)  get products to buyers quickly and at low cost 
E)  are crucial only for technical offerings of products 
A)  are the most important component of product promotions 
B)  conduct multiple quality reviews for a product 
C)  do not include external entities or vendors 
D)  get products to buyers quickly and at low cost 
E)  are crucial only for technical offerings of products

Question 11

Explain the three types of distribution systems.

Accepted Answer

Direct distribution channels allow manuf

Question 12

Firms that buy products from manufacturers and resell them to firms that sell products directly to consumers are called:

Accepted Answer

A)  producers. 
B)  promoters. 
C)  manufacturers. 
D)  retailers. 
E)  wholesalers. 
A)  producers. 
B)  promoters. 
C)  manufacturers. 
D)  retailers. 
E)  wholesalers.

Question 13

Which of the following,if true,will strengthen the chances that Fredox will sell more through direct distribution?

Accepted Answer

A)  Most of Fredox's target consumers make small-scale purchases. 
B)  Most retailers in Canada have increased listing fees recently. 
C)  The products that Fredox sells have relatively low value. 
D)  Most of the firm's business comes from retail selling. 
E)  Retail outlets in Canada have little shelf space for storing confectionaries. 
A)  Most of Fredox's target consumers make small-scale purchases. 
B)  Most retailers in Canada have increased listing fees recently. 
C)  The products that Fredox sells have relatively low value. 
D)  Most of the firm's business comes from retail selling. 
E)  Retail outlets in Canada have little shelf space for storing confectionaries.

Question 14

Explain how distribution styles are classified based on their intensity.

Accepted Answer

Distribution intensity commonly is divid

Question 15

Electrore is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?

Accepted Answer

A)  Promotion-based 
B)  Push distribution 
C)  Indirect marketing 
D)  Direct distribution 
E)  Demand distribution 
A)  Promotion-based 
B)  Push distribution 
C)  Indirect marketing 
D)  Direct distribution 
E)  Demand distribution

Question 16

What is electronic data interchange?

Accepted Answer

Electronic data interchange (EDI)is the

Question 17

Briefly explain an exclusive distribution strategy.

Accepted Answer

Manufacturers might use an exclusive dis

Question 18

Which of the following is one of the important factors for successful strategic relationships?

Accepted Answer

A)  Mutual trust 
B)  Closed communication 
C)  Varied goals 
D)  Intangible investments 
E)  Exclusive distribution 
A)  Mutual trust 
B)  Closed communication 
C)  Varied goals 
D)  Intangible investments 
E)  Exclusive distribution

Question 19

Zenith Stores is experiencing unexpectedly large sales of refrigerators for the month.The company plans to place orders for more refrigerators and places an order after three weeks.It receives the order after two weeks of placing the order.What is the lead time in this case?

Accepted Answer

A)  One week 
B)  Two weeks 
C)  Three weeks 
D)  Four weeks 
E)  Five weeks 
A)  One week 
B)  Two weeks 
C)  Three weeks 
D)  Four weeks 
E)  Five weeks

Question 20

Radio frequency identification tags are:

Accepted Answer

A)  networking systems. 
B)  tiny computer chips. 
C)  inventory systems. 
D)  recognition systems. 
E)  bar codes on merchandise. 
A)  networking systems. 
B)  tiny computer chips. 
C)  inventory systems. 
D)  recognition systems. 
E)  bar codes on merchandise.

Jacob visits Dell's website and places an online order for a personal computer.Jacob belongs to:

Distribution intensity refers to the number of channel members used at each level of the supply chain.

Direct distribution channels allow manufacturers to:

Wholesalers do not take title to the products that they sell.

Channel conflict results when supply chain members have similar goals,roles,or rewards.

Which of the following is an example of a logistical function that intermediaries perform?

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

What is franchising?

Delight Supermarkets is a retail company that sells the products of IFS Appliances in Canada.IFS Appliances do not have any other retail partners in Canada.What type of distribution strategy is this?

Distribution channels add value for customers because they:

Explain the three types of distribution systems.

Firms that buy products from manufacturers and resell them to firms that sell products directly to consumers are called:

Which of the following,if true,will strengthen the chances that Fredox will sell more through direct distribution?

Explain how distribution styles are classified based on their intensity.

Electrore is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?

What is electronic data interchange?

Briefly explain an exclusive distribution strategy.

Which of the following is one of the important factors for successful strategic relationships?

Zenith Stores is experiencing unexpectedly large sales of refrigerators for the month.The company plans to place orders for more refrigerators and places an order after three weeks.It receives the order after two weeks of placing the order.What is the lead time in this case?

Radio frequency identification tags are:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 12: Services: The Intangible Product

Jacob visits Dell's website and places an online order for a personal computer.Jacob belongs to:

Distribution intensity refers to the number of channel members used at each level of the supply chain.

Direct distribution channels allow manufacturers to:

Wholesalers do not take title to the products that they sell.

Channel conflict results when supply chain members have similar goals,roles,or rewards.

Which of the following is an example of a logistical function that intermediaries perform?

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.

What is franchising?

Delight Supermarkets is a retail company that sells the products of IFS Appliances in Canada.IFS Appliances do not have any other retail partners in Canada.What type of distribution strategy is this?

Distribution channels add value for customers because they:

Explain the three types of distribution systems.

Firms that buy products from manufacturers and resell them to firms that sell products directly to consumers are called:

Which of the following,if true,will strengthen the chances that Fredox will sell more through direct distribution?

Explain how distribution styles are classified based on their intensity.

Electrore is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?

What is electronic data interchange?

Briefly explain an exclusive distribution strategy.

Which of the following is one of the important factors for successful strategic relationships?

Zenith Stores is experiencing unexpectedly large sales of refrigerators for the month.The company plans to place orders for more refrigerators and places an order after three weeks.It receives the order after two weeks of placing the order.What is the lead time in this case?

Radio frequency identification tags are:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters